What are the responsibilities and job description for the Senior Manager Multi Channel Marketing MCM Digital Analytics position at Work Staff?
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Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.
Today we are hiring a Senior Manager, Multi Channel Marketing (MCM) & Digital Analytics employee for our client in Danbury, CT.
In this role we are looking for a Senior Manager with 5-10 years of experience in MCM & Digital analytics in pharma / life science, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, targeting measurement and impact analysis of digital and MCM campaigns.
Key Requirements
- 5-10 years of experience in Multi Channel Marketing and Digital analytics for primary, specialty care therapy areas within Pharma / Life sciences.
- Experienced in pharma data sets such as IQVIA, Symphony : Xponent, PlanTrak, NPA, DDD, Digital Interaction data, Veeva CRM, Call Activity data, Adobe, Google analytics data, IPad, Social media data.
- Knowledge of Statistical techniques such as MMX, Test control analysis, A / B testing, Promo response models, Optimization, and impact analysis for MCM and digital channels.
- Experience in customer journey, channel and content affinity models, customer insights.
- Hands-on experience in R, Python, SQL, Data Bricks.
- Experience in web analytics, adobe analytics, social media analytics.
- NLP, Text Analytics, Text Mining.
Qualifications
Skills and Certifications
Compensation
Base Salary - USD $150,000 to $160,000
Full-time
Benefits - Full
Relocation Assistance Available - Yes
Commission Compensation - No
Bonus Eligible - No
Overtime Eligible - No
Interview Travel Reimbursed - No
Candidate Details
7 to 10 years experience
Seniority Level - Mid-Senior
Management Experience Required - No
Minimum Education - Bachelor's Degree
Willingness to Travel - Never
Security Clearance Required : No
Visa Candidate Considered : No
Compensation :
150,000-$160,000 per year
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Salary : $150,000 - $160,000
