What are the responsibilities and job description for the Demand Generation Manager - Field Marketing position at Workato?
About Workato
Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility.
Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today's fast-changing world. Learn how Workato helps businesses of all sizes achieve more at workato.com.
Why join us?
Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.
But, we also believe in balancing productivity with self-care. That's why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
If this sounds right up your alley, please submit an application. We look forward to getting to know you!
Also, feel free to check out why:
Business Insider named us an "enterprise startup to bet your career on"
Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world
Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
Quartz ranked us the #1 best company for remote workers
Responsibilities
We are seeking a highly motivated marketing professional to join our Commercial Demand Generation team as the Demand Generation Manager—Field Marketing to take the lead in expanding Workato's field activities across North America. You will be a critical contributor, working cross-functionally with multiple teams to develop our go-to-market strategy and execute campaigns to generate and accelerate the sales pipeline.
In this role, you will also be responsible to:
Own and build the overall field marketing program for North America.
Ability to identify and curate unique geographically focused campaigns and activities for different cities.
Establish and refine repeatable processes, templates, and best practices for regional events.
Responsible for tracking and reporting program results while closely monitoring event KPIs, lead flow, pipeline creation, and ROI.
Partner closely with revenue leaders, sales representatives, and different Marketing sub-teams to align on programs and support the team pipeline and revenue goals
Requirements
Qualifications / Experience / Soft Skills
At least 4 years of field marketing experience and/or account-based marketing experience in B2B SaaS or technology companies.
Preferably experience in marketing to IT, Revenue Operations, Finance, HR persona.
Ability to manage and scale a portfolio of multiple campaigns simultaneously while balancing tight timelines.
A self-starter with high autonomy, strong project management skills, and the ability to adapt quickly to change with an exceptional level of attention to detail.
Ability to travel up to 30% when travel permits.
Direct experience adapting product marketing messages and growth campaigns for specified personas/territories, project managing integrated campaigns, and providing follow-up support to sales.
Knowledge of Marketo, Salesforce, Demandbase and other MarTech is preferred.
For California applicants, the pay for this role begins at $100,000 plus variable, benefits, perks, and equity.
