What are the responsibilities and job description for the Marketing Specialist position at Workforce Solutions for Tarrant Co.?
MARKETING SPECIALIST-JOB DESCRIPTION
- Conduct market research to identify customer trends, competitor offerings and demographic data.
- Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials, and advertising copies.
- Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
- Investigate the performance of a company's marketing campaigns and strategies through evaluating key performance metrics.
- Create innovative marketing campaigns depending on robust data and present the recommendations to management.
- Establish and maintain relationships with new and existing clients through networking and prospecting.
- Create goals and objectives in order to approach customers through appropriate marketing channels.
- Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development.
