What are the responsibilities and job description for the Demand Generation Manager position at Workhuman?
Job Description:
The Opportunity
Workhuman’s Demand Generation team is growing and in search of an agile, accountable, and collaborative Demand Generation Manager. The Demand Generation Manager will own, plan, execute, and measure multichannel marketing campaigns that are critical to Workhuman’s predictable and quality pipeline growth. The right candidate will also assist Growth Marketing leadership in advancement of reporting capabilities and strategies, innovate our playbook, and evolve ways of working to improve program speed, quality, and campaign responses.
In this role you will work directly with our Business Development team, external agencies, and internal stakeholders such as data/reporting, project management, paid media, content marketing, and marketing operations. This role reports to the Senior Manager of Demand Generation.
**Please note this is a hybrid role, requiring at least three days a week onsite in our (brand new!) Framingham, MA office**
What we can offer you
- Plan, execute, and report on multichannel Demand Generation programs supporting a variety of personas and content themes
- Own the execution of various webinars throughout the year from abstract through enablement
- Participate in and contribute to planning initiatives
- Participate in training programs to further your Demand Generation experience
- Collaborate closely with BDRs to power program efficacy by understanding their goals and success metrics
- Opportunity to tell a story with data, reporting on programs both by channel and in aggregate as they impact sales productivity
- Make an impact by identifying and examining areas of opportunity within your programs with a collaborative mindset
- Collaborate with dynamic internal marketing teams and stakeholders to ensure program delivery success
The Skills you will bring
- Deeply understand Workhuman’s content narrative to spur thoughtful collaboration with content teams
- Communicate with stakeholders, track deadlines, and provide input on creative/copy development
- 5 years of cumulative marketing experience, preferably in a technology/B2B/or agency environment with progressive responsibilities
- Thoughtful communication and partnership skills, with ability to “push back”
Achievements
- Experience executing Demand Gen and/or account-based marketing programs at scale for enterprise-grade SaaS
- Ability to clearly identify and solution improvements to day-to-day operations
- Superior attention to detail and quality
- Bachelor’s degree in marketing or communications preferred
Thank you for considering joining our team. We strive to create an inclusive and accessible application process for all candidates. If you encounter any difficulties or have specific accessibility requirements while applying for this position, please don't hesitate to reach out to us at
g
lobalrecruitment@workhuman.com
for assistance. We are committed to ensuring equal access to opportunities for all individuals.
The Company:
At Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals’ differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don’t think you “check every single box” above, please still consider applying. We’re looking for a human who is collaborative, and innovative with a growth mindset. We love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.
Did you know we have an award-winning culture across EMEA and North America:
- We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large sized workplace category. We were also recognised as a Best Workplace for Women and a Best Workplace in Technology in 2020, 2021 and 2022.
- In 2021 we were named as #2 Best Workplace in Europe in the medium sized workplace category.
- We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as a Best Place to Work in Boston, U.S. Best Large Places to Work and U.S. Best Places to Work.
- There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.
- Our core values are Respect, Determination, Innovation and Imagination.
Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
