Industry Marketing Manager

The hiring rate for this position is $62,000 per year. 

The CIA offers a substantial benefits package that includes medical coverage available at no cost to qualifying employees, dental insurance, vision insurance, life insurance, short and long term disability insurance, retirement savings plan with high employer contributions, a generous paid time off program, and more!

As the benefits package at the CIA results in a significant value above the base hiring rate for this position, we encourage you to apply so that our recruiters can share more information with you about the benefits of working for the CIA.

POSITION SUMMARY

The Industry Marketing Manager is a key member of the Industry Marketing & PR team. Under the direction of the Associate Director - Marketing Communications, this position is responsible for leading day-to-day marketing efforts for the college’s industry leadership, consulting, and advancement businesses. In addition, the Communications Manager plays a vital role in the college’s ongoing public relations.

ESSENTIAL RESPONSIBILITIES

• Work with Associate Director—Industry Marketing & Communications and clients to understand marketing objectives, target audiences, and key messages.
• Contribute to strategic marketing plans developed for the college’s industry and consumer businesses, including SIG, Consulting, and Advancement.
• Lead day-to-day marketing efforts for CIA Wine & Beverage Summit and Worlds of Flavor International Conference and Festival. Conference marketing duties include:
  • Creating e-mails, SmartBrief editorial copy, and social media copy to drive conference attendance and engagement.
  • Promoting key client and college initiatives, including the master’s degree program, to drive awareness and ticket sales.
  • Tracking conference registrations and progress to goal and recommend changes to strategy, additional audiences, as needed.
  • Showcasing key CIA initiatives, including master’s degree programs and ProChef educational offerings to conference audiences, alumni, and other industry professionals.
  • Serve as client contact, working with conference program directors to identify content for conference promotion.
• Provide support and develop communications, as needed, for Advancement events, including CIA Leadership Awards and Thomas Keller Golf Classic communications development.
• Provide support, as requested, for CIA Consulting events and client communications.
• Draft and distribute press releases, media alerts, and creative story pitches that position the CIA as an industry leader and increase awareness for its educational offerings, conferences, and events.
  • Create and maintain media lists.
• Oversee results reporting, including creation of weekly media highlights reports and tracking of conference media coverage.
• Assist, as needed, with gathering content for Dispatch du Jour and other internal communications.
• Manage assigned projects to deadline, keeping management, team members, and clients informed of progress, potential issues, and proposed solutions.
• Attend and provide support at events and meetings, as requested.
• Any and all other duties as assigned.

REQUIRED QUALIFICATIONS

Education:

• Bachelor’s Degree in Marketing, Communications, or related field.

Experience:

• Three to four (3-4) years public relations or related industry experience.

PREFERRED QUALIFICATIONS

• Past public relations experience, preferably at an agency.
• Knowledge of, and passion for, food and the food industry.
• Knowledge of media relations databases (Cision, Burrelles, etc.).
• Understanding of consumer and trade food media.

REQUIRED SKILLS

• Excellent written, verbal communication, and presentation skills.
• Sharp proofreading skills a must -- thorough knowledge of grammar and style.
• Strong teamwork and interpersonal skills.
• Ability to distill complex information into easy-to-understand, compelling written materials for both trade and consumer media and members of the industry.
• Demonstrated ability in organizational and time management, problem solving, and interpersonal skills.
• Detail-oriented, self-driven, and able to multi-task.
• Ability to work independently, or in a team environment, and maintain collaborative relationships with colleagues and clients.
• Ability to cultivate relationships with journalists and other key CIA stakeholders.
• High level of energy, creativity, and dedication.
• Strong computer experience, MS Office suite products, i.e. Word, Excel, PowerPoint.
• Ability to be adaptable, dependable, and handle multiple priorities simultaneously.

WORKING CONDITIONS

• Must be able to work overtime on nights and weekends as required by business needs.
• Regular work requires a great deal of sitting and standing for extended periods.
• Ability to lift and carry up to twenty-five (25) pounds (such as file boxes, binders, etc.).

Salary : $62,000