What are the responsibilities and job description for the SMB Account Executive position at Workstream?
Workstream is a mission-driven company that believes in building premium, modern software solutions for hourly businesses. There are 2.7 billion hourly workers, who make up 80% of the global workforce, but they've been heavily underserved by technology and deserve better. We help local businesses around you hire, manage, and pay qualified workers.
Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr. / Hardee's, IHOP, KFC, and Culvers. At series B, we are quickly expanding our product portfolio. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.
As a SMB Account Executive, you will play a crucial role in Workstream's franchise sales strategy by booking corporate partner meetings, prospecting new franchisee clients, conducting new franchisee sales presentations and demonstrations, negotiating new franchisee contracts, and closing new franchisee deals. This role will report directly to the Director of Corporate Partnerships and work closely with our Business Development Account Executive to identify and engage potential customers, break into new brands, and showcase our solutions to drive interest and conversion.
Key Responsibilities :
- Prospecting : Identify and research potential corporate clients and decision makers within target industries. Utilize various effective outreach strategies including cold calls, emails, and social media for effective lead generation
- Booking Meetings : Schedule and coordinate meetings between prospects and the Business Development Account Executive team, ensuring smooth communication and preparation
- Conduct outreach through cold calls, emails, and social media to franchisees within key brand accounts to introduce our offerings and establish initial contact with prospects
- Discovery & Demo : Scheduling and conducting initial conversations with potential franchisee clients to understand their pain points, business goals, and requirements
- Preparing and delivering compelling product demos, showcasing key features and functionalities to potential customers
- Sales Presentations : Deliver engaging presentations tailored to stakeholders, including HR professionals, decision-makers, and C - suite executives
- Pipeline Management : Build and maintain a robust pipeline in Salesforce, ensuring accurate forecasting and reporting
- Negotiation & Closing : Develop and execute strategic closing plans to drive deals to completion while achieving revenue targets
- Travel & Client Meetings : Spend significant time traveling to meet with prospective clients, deepen relationships, and attend relevant industry events or trade shows
- Collaboration : Work closely with the marketing, customer success, and product teams to align efforts and ensure a seamless customer experience
- Market Knowledge : Stay informed about industry trends, competitive landscape, and evolving HR technology needs to position the platform effectively
- Reporting : Provide regular updates on prospecting activities, meeting outcomes, and sales pipeline status to management
Requirements :
What We Offer :
Salary Range : In compliance with the California Pay Transparency Law, the salary range for this role is between $90,000 - $100,000 OTE in San Francisco. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate's compensation, we consider a number of factors including skillset, experience, job scope, and current market data.
Additional Information
Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
We are committed to the full inclusion of all qualified individuals.
Salary : $90,000 - $100,000
