What are the responsibilities and job description for the Marketing Director position at Workway?
We are a professional staffing firm, working with organizations across the country to place exceptional candidates. Currently, we have an opportunity for a Marketing Director at an industry-leading HVAC company known for its high-quality solutions, respected leadership, and collaborative team environment. Enjoy an inclusive workplace with excellent growth opportunities and comprehensive benefits, including health, dental, vision, and PTO. The Marketing Director is responsible for the specific duties listed below.
Your specific duties will include :
- Developing and overseeing the performance marketing strategy while managing a team of marketing professionals and freelancers.
- Creating and managing Google Ads campaigns (SEM).
- Building and optimizing Facebook and Instagram advertising campaigns (social media advertising).
- Driving SEO efforts to achieve top organic search rankings.
- Regularly reviewing and refining advertising campaigns to maintain a positive ROAS.
- Managing paid listings on third-party websites and media partners.
- Developing and implementing email marketing and automation strategies, including EDM newsletters, drip campaigns, and loyalty campaigns.
Specific qualifications for the position include :
Pay Rate Range : 75K to 96K annually
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Employees have access to healthcare benefits including medical, dental, and vision as well as a 401(k) plan.
Let one of our recruiters assist you in finding and preparing for interviews with our clients. Whether you are interested in a direct hire, temp-to-hire, or temporary position, Workway can help you put your best foot forward. Contact us today!
Workway, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable laws, regulations, and ordinances. For our complete EEO & Pay Transparency statement, please visit http : / / www.workway.com / EEO. To receive state and federal compliance posters, e-mail hr@workway.com or call 972.514.1515.
