Marketing Manager

We are seeking an experienced and driven Marketing Manager to lead our marketing efforts in a fast-growing startup environment. This role requires a hands-on, strategic thinker who thrives in a dynamic setting, balancing big-picture strategy with day-to-day execution. You’ll be building and optimizing campaigns across multiple channels, analyzing performance data, and iterating quickly to drive growth. Expect a fast-paced, high-impact role where hard work and creativity go hand in hand.

Responsibilities

• Develop and execute comprehensive marketing plans to enhance brand visibility and customer engagement.
• Oversee digital marketing efforts, including SEO, SEM, email marketing, social media, and content marketing.
• Oversee the creation of marketing materials, including onsite signage, emails, and promotional content, ensuring alignment with brand messaging and business objectives.
• Lead copywriting efforts for marketing campaigns, crafting compelling and engaging messaging across multiple channels.
• Collaborate on floor planning and event layouts, ensuring a seamless customer experience and strategic brand visibility.
• Drive detailed creative planning, working closely with designers and stakeholders to develop high-impact visuals and assets.
• Collaborate with cross-functional teams including event management, finance, and operations to ensure alignment of marketing strategies.
• Analyze marketing data and campaign performance, providing actionable insights and recommendations.
• Manage the marketing budget, ensuring optimal allocation of resources for maximum ROI.
• Offer guidance, training, and support to help the Customer Service Representative handle inquiries effectively and maintain brand standards.
• Effectively manage and respond to delicate PR situations with a strong, confident voice to uphold the organization's reputation and values.
• Oversee stream management, ensuring high-quality production, seamless execution, cohesive storyboards, and an engaging viewer experience.
• Build and maintain relationships with external vendors, agencies, and media partners. Specifically Graphic Designers and Video Broadcasting Teams. 
• Manage and update website content to ensure accuracy, relevance, and brand consistency.
• Develop and maintain a cohesive brand voice across all platforms, ensuring messaging aligns with organizational values and goals.
• Stay up to date with industry trends and emerging marketing technologies.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in marketing, preferred. 
• Proven track record in developing and executing successful marketing campaigns.
• Strong knowledge of digital marketing tools, including Google Analytics, social media platforms, and CRM systems.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills with the ability to manage multiple initiatives.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Experience with graphic design tools (Adobe Creative Suite, Wordpress) is a plus.
• Leadership experience and the ability to manage a team or external partners.