Email Marketing Specialist

Are you a person of compassion? An advocate for justice? Someone who stands up for the rights of the vulnerable and speaks out for the marginalized, the exploited and the forgotten?  Do you believe in our calling as Christians to welcome the least of these and love our neighbor?

If you answered ‘yes’, to any of the above, World Relief, and millions of people around the world need you.

At this pivotal moment in time, we are rapidly expanding and growing our team to meet the increasing needs of our world. We are looking for people who want to use their gifts and talents to make a real and tangible difference in our world and the lives of the suffering.

If you’re looking for a purpose-driven career in which you can grow your talents, while also standing up for the rights of the vulnerable, we want you to join us today.

ORGANIZATION SUMMARY

World Relief is a global Christian humanitarian organization whose mission is to boldly engage the world’s greatest crises in partnership with the church. The organization was founded in the aftermath of World War II to respond to the urgent humanitarian needs of war-torn Europe. Since then, for 80 years, across 100 countries, World Relief has partnered with local churches and communities to build a world where families thrive and communities flourish.

Today, organizational programming focuses on humanitarian and disaster response, community strengthening and resilience, and refugee & immigrant services and advocacy.

We are looking for talented, ambitious and collaborative people to come alongside our mission, vision and values as we partner with churches to empower the most vulnerable in the world. We hope these resources provide more insight into your hiring journey with us.  The key objectives of the Digital Marketing Associate role are to reach, nurture, and convert leads into donors and advocates for the work we do. Through our email marketing and other communication efforts, we aim to increase conversation and engagement rates, enabling us to make a greater impact in the communities we serve.

• Develop and implement effective email marketing strategies to engage and convert leads into donors and activists.
• Manage and build email campaigns throughout their lifecycle, including planning, targeting, scheduling, testing, execution, and reporting.
• Work closely with the content team to provide recommendations and insights based on past campaign results.
• Collaborate with the visual design team to optimize email templates and ensure consistent branding.
• Create and optimize automated email workflows, including new lead onboarding series, event/trigger-based emails, and donation appeals.
• Monitor email deliverability and ensure compliance with CAN-SPAM Act and GDPR regulations.
• Analyze and report on email campaign performance, providing insights and recommendations for continuous improvement.
• Continuously monitor industry trends and best practices in email marketing, suggesting innovative ideas to maximize campaign effectiveness
• Collaborate with the digital marketing team to integrate email campaigns with other marketing channels for cohesive messaging and optimal results.
• Maintain lead generation forms and triggers for automation.
• Assist team in improving SEO best practices. 
  

• Mature and personal Christian faith
• Committed to the mission, vision, and values of World Relief
• Desire to serve and empower the Church to impact vulnerable communities
• Able to affirm and/or acknowledge World Reliefs Core Beliefs, Statement of Faith, Christian Identity and National Evangelicals For the Health of The Nation document
• Expertise in marketing and digital engagement strategies Data-driven and curious mind
• Strong team orientation, able to collaborate well with others, share ideas openly, and adapt plans based on input of others
• Able to adapt to fast-paced, changing realities and needs during disaster response situations.
• Proficient in Microsoft Office suite Bachelor's degree in marketing, communications, or a related field.
• Proficiency in using email marketing platforms such as MailChimp and HubSpot (HubSpot experience preferred).
• Strong understanding of email marketing best practices, including list management, segmentation, A/B testing, automation, and deliverability optimization
• Familiarity with HTML/CSS for email template customization is a plus.
• Excellent analytical skills with the ability to interpret data and derive actionable insights.
• Knowledge of key email marketing metrics and KPIs, such as Open Rates, Click-Through Rates, Click Rates, Unsubscribe Rates, and donation conversions.
• Up-to-date knowledge of CAN-SPAM Act and GDPR regulations, ensuring compliance and maintaining a positive sender reputation.
• Strong attention to detail, with the ability to manage multiple projects and deadlines simultaneously.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively with cross-functional teams, including content, visual design, and digital marketing
  

• 2 years of email marketing experience in mass email marketing, preferably in a nonprofit or donation-based organization. 
• Bachelor's degree preferred
  

World Relief offers a competitive benefits package and employee discount program for full-time and part-time employees.

World Relief is honored to be recognized with the Gold-level Cigna Healthy Workforce Designation for exceeding the core components of our well-being program including leadership and culture, program foundations and execution, and whole person health.

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Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

For World Relief staff, strong commitment to the mission, vision, and values of World Relief is essential, and Christian faith is a prerequisite for employment, based upon United States federal guidelines provided in Title VII of the Civil Rights Act of 1964.