Marketing Coordinator

Job Overview

We are seeking a dynamic and self-motivated Marketing Coordinator to join our team. In this autonomous role, you will collaborate across departments and with management to develop and implement grassroots marketing programs designed to broaden the company's marketing reach and awareness among our target B2B and B2C market(s).

This is an exciting opportunity for a creative professional with a passion for marketing to bring their expertise to a fast-paced and growth-oriented environment.

To foster the greatest collaboration, this role will be on-site in our Tulsa, OK office with some remote work and will report to our Executive Vice President.

Job Responsibilities:

• Plan, execute, and optimize marketing campaigns to promote World Travel's services across corporate and vacation travel segments
• Work internally and with Signature Travel Network to oversee, finetune, and analyze the results of marketing programs including destination-specific marketing, preferred supplier marketing, and agency-specific marketing
• Develop compelling content for email campaigns, social media, blogs, and marketing collateral
• Oversee website updates, SEO, email marketing, and paid digital advertising strategies to enhance brand visibility and lead generation
• Track, analyze, and report on campaign performance metrics, providing insights and recommendations for improvement
• Work with internal teams and external vendors to align marketing initiatives with business goals
• Assist with marketing strategies for trade shows, client events, and webinars
Ensure consistency in branding and messaging across all marketing channels

Education, Experience & Training required:

• Bachelors degree in Marketing, Communications, or a related field
• 3 years of marketing experience, preferably within the corporate or Vacation travel industry
• Proven success in both B2B and B2C marketing roles
• Exceptional organizational skills and attention to detail, with the ability to manage multiple projects and meet deadlines
• Proficiency in marketing tools such as CRM systems (Salesforce), email marketing platforms, MS Office, and social media management tools
• Familiarity with analytics tools (e.g., Google Analytics) and a data-driven approach to decision-making
• Demonstrated ability to plan, execute, and complete projects
• Proven excellent verbal and written communication skills and ability to effectively present information and respond to questions.
• Demonstrated adaptability, when required, to meet multiple shifting priorities and rapid change.
• Proven strong attention to detail with excellent organizational skills to manage and prioritize workload demands.
• Experienced working in a team culture with the ability to direct others towards a recommended course of action.

Preferences:

• Experience in the travel industry, with an understanding of its unique dynamics
• Creative design skills (e.g., Canva, Adobe Creative Suite)
• Knowledge of current trends in travel and hospitality marketing

Critical Performance Competencies:

• Excellent verbal and written communication skills
• Must be eager to learn and have high energy with an enthusiastic professional attitude
• Must be a team player with strong initiative and be able to support an eager sales team
• Able to work aggressively to meet marketing deadlines and exceed assigned goals

Who we are:

The guide to the new age of travel, World Travel is a premier business and vacation travel management company, dedicated to delivering exceptional travel experiences. With decades of expertise, we provide tailored solutions for corporate and vacation travelers, offering outstanding service, innovative travel tools, and curated journeys that inspire.

World Travel is a forward-thinking travel management company specializing in crafting exceptional travel experiences for corporations, groups, events, meetings, and personal vacations.

With a philosophy centered on extreme caring, World Travel is committed to making every interaction meaningful and seamlesswhether its coordinating effortless corporate travel or curating unforgettable vacation adventures. To ensure travel planning is both cost-effective and hassle-free, World Travel provides comprehensive services, including 24/7 travel support, exclusive discount programs, ticket and budget management, and more.

Were veterans in the travel industry

Our family-owned business opened its doors in the late 1950s. While a lot has changed since then, we continue to adapt and evolve for the travels of tomorrow. With over sixty years of educating and empowering travelers, we have become a trusted team of experts in the travel industry.

Above and beyond is our only way forward

We exceed client expectations by negotiating better rates, collaborating with industry leaders, and bringing a tenacious attitude to everything we do.

Our team is here for you every step of the way

Honesty and communication always come first. Were here to build trust, support travel, and create unforgettable experiences for you and your people.

Based in Tulsa, with offices in Oklahoma City and Austin, World Travel proudly serves businesses of all sizes across the nation, as well as vacationers, offering tailored solutions for every budget.

What we offer:

• Opportunities for professional growth and development
• A collaborative and innovative work environment
• Personal travel perks, along with discounts and professional planning services
• IATA card membership to access a vast range of exclusive travel discounts
• Health, Dental, and Vision insurance benefits
• Company paid life insurance, short-term and long-term disability
• 401K plan with employer match
• Robust PTO benefits and options. Plus, enjoy your birthday off!
• Health and wellness benefit.
• Travel incentive program