What are the responsibilities and job description for the Digital Marketing Manager position at World Trip Deal -?
Job Description
Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateJob Requirements
Social Media Marketing and Lead Generation skillsWeb Analytics and Marketing expertiseDigital Marketing proficiencyExperience in creating and implementing digital marketing strategiesExcellent analytical and problem-solving skillsStrong communication and interpersonal abilitiesBachelor's degree in Marketing, Business, or related field
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