Data Management Platform SME

World Wide Technology is looking for a Data Management Platform SME. This job is part of WWT’s Strategic Resourcing services. The candidate will be supporting a WWT customer and will be employed by one of WWT’s preferred partners.

Why WWT?

At World Wide Technology, we work together to make a new world happen. Our important work benefits our clients and partners as much as it does our people and communities across the globe. WWT is dedicated to achieving its mission of creating a profitable growth company that is also a Great Place to Work for All. We achieve this through our world-class culture, generous benefits and by delivering cutting-edge technology solutions for our clients.

Founded in 1990, World Wide Technology (WWT) is a global technology solutions provider leading the AI and Digital Revolution. With more than $20 billion in annual revenue, WWT combines the power of strategy, execution and partnership to accelerate digital transformational outcomes for

large public and private organizations. Through its Advanced Technology Center, a collaborative ecosystem of the world's most advanced hardware and software solutions, WWT helps clients and partners conceptualize, test and validate innovative technology solutions for the best business outcomes and then deploys them at scale through its global warehousing, distribution and integration capabilities.

With over 10,000 employees and more than 55 locations around the world, WWT's culture, built on a set of core values and established leadership philosophies, has been recognized 13 years in a row by Fortune and Great Place to Work® for its unique blend of determination, innovation and creating a great place to work for all. With this culture at its foundation, WWT bridges the gap between business and technology to make a new world happen for its customers, partners and communities.

Want to work with highly motivated individuals on high-performance teams? Join WWT today!

Data Management Platform SME

Remote, Oakton, VA

12 Months Contract

We are seeking an experienced and highly skilled Data Management Platform (DMP) Subject Matter Expert (SME) to join our team. The DMP SME will play a critical role in our data management platforms' strategy, implementation, governance, and optimization to enable targeted marketing, customer insights, and data-driven decision-making. This role requires a combination of deep technical knowledge, data expertise, and business acumen to bridge the gap between marketing, technology, and data governance teams.

Key Responsibilities:

Lead the architecture, implementation, and ongoing optimization of the Data Management Platform (DMP).

Collaborate with marketing, analytics, IT, and data governance teams to define and execute data-driven strategies.

Manage and optimize audience segmentation, data onboarding, identity resolution, and data activation across digital channels.

Ensure data quality, accuracy, privacy compliance (GDPR, CCPA, etc.), and adherence to data governance standards.

Analyze customer data and behavioral signals to deliver actionable insights and optimize audience targeting.

Integrate the DMP with CRM, CDP, DSPs, Ad Servers, Analytics, and other Martech platforms.

Develop and maintain documentation of DMP processes, data flows, taxonomy, and audience definitions.

Provide thought leadership and stay up to date with industry trends, DMP technologies, and privacy regulations.

Act as the subject matter expert and advisor for internal stakeholders on DMP best practices and capabilities.

Conduct training and knowledge-sharing sessions for internal teams to build platform literacy and best practice adoption.

Qualifications

Bachelor's or Master's degree in Computer Science, Information Systems, Data Analytics, Marketing, or a related field.

5 years of experience working with Data Management Platforms (e.g., Adobe Audience Manager, Salesforce Audience Studio, Lotame, Oracle BlueKai, etc.)

Deep understanding of digital marketing ecosystems, programmatic advertising, and customer data platforms (CDPs).

Hands-on experience in data onboarding, audience segmentation, and activation.

Familiarity with data privacy regulations and compliance requirements.

Strong analytical, problem-solving, and communication skills.

Proficient in SQL, data visualization tools, and working knowledge of web analytics platforms (Google Analytics, Adobe Analytics).

Ability to work independently and manage multiple stakeholders across technical and non-technical teams.

Preferred Skills

Experience integrating DMP with Demand Side Platforms (DSPs) and AdTech/MarTech ecosystems.

Knowledge of cloud platforms (AWS, GCP, Azure) and big data technologies.

Exposure to customer identity resolution, data matching, and consent management solutions.

Certifications in relevant platforms (Adobe, Salesforce, etc.) are a plus.