Cross Category Insights Manager

TITLE: Cross Category Insights Manager

POSITION TYPE: Full Time (W2)

LOCATION: Ridgefield Park, NJ

ABOUT WorldLink:

WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.

Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.

We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.

For more information about our craft, visit https://worldlink-us.com .

WHO we’re looking for:

We are looking for a Cross Category Insights Manager who will be responsible for partnering with relevant business teams to provide an understanding of Consumers usage and behaviors across their Consumer Experience Journey for assigned business. You will work in partnership with the Cross Category Senior Director in managing research projects related to Corporate Marketing priorities. You will gather and analyze consumer data and support cross functional teams with their strategies and tactics. Develop trends reports on Corporate Marketing key initiatives. Analyze CRM dashboards to improve the quality of CRM programs.

Role and Responsibilities:

• Leverage Secondary/Syndicated research and Conduct Primary research to actionable insights.
• Independently manage most research, with support and guidance from manager on more complex studies:
• Secondary: Gather and analyze secondary data sources to address business issues
• Primary: conduct research to understand and predict consumer behavior, e.g.
• Qualitative: focus groups, in-home ethnographies, 1-1 interviews, etc.
• Quantitative: brand health research. concept tests, usage & attitude studies, post purchase, etc.
• Manage full scope of Research Projects including:
• Deeply understand business issues and specific questions to address them. Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in.
• Determine and recommend the best research methodology to address business questions.
• Identify best vendor through appropriate RfP process (multi-vendor proposal review).
• Help negotiate best price with vendor(s), and manage internal finance process approvals.
• Manage research vendor from research design (including sample, questionnaire, discussion guide), field work, analysis, reporting and presentation delivery; ensuring data accuracy throughout study.
• Analyze and interpret data in Excel and create crisp, insightful PowerPoint charts.
• Deliver strong learning, in story-like presentation format that addresses all research objectives and includes actionable recommendations within needed timelines.

Required Experience and Education:

• 5-8 years experience in market research, marketing, trade marketing, product management, sales or related field - analyzing consumer data and providing insights that drive business, including research methods and statistics. Mix of Client and/or agency side experience.
• Bachelor’s Degree in business administration, marketing, product management, sales, or related field.
• (Preferred) Master’s degree in business administration, marketing, product management, sales, or related field.
• (Preferred) Capable of running own research using DIY tools.
• Electronics/Mobile Industry research experience very strongly preferred; otherwise must have consumer packaged goods (CPG) research experience.
• Must be able to synthesize secondary research and provide perspectives; ability to leverage Secondary/Syndicated research and Conduct Primary research to actionable insights to address business issues.
• Must be very well versed & eager to learn - able to produce excellent research results & analyses.
• Comprehensive, up to date research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative). Syndicated research (e.g., Nielsen, NPD) experience a plus.
• Superior Consumer focused Insights and research experience; eCommerce experience is a plus.

Necessary Skills and Attributes:

• Self-motivated individual with the ability to thrive in a team-based or independent environment.
• Detail-oriented with strong organization skills.
• Ability to work in a fast-paced environment.
• Limited supervision and the exercise of discretion.
• Strong Business Acumen to appropriately probe and fully understand business issues to tackle and provide meaningful, impactful recommendations.
• Ability to confidently engage different levels and multi-functional stakeholders (up to VP level).
• Ability to effectively manage projects under very little supervision to achieve team goals and complete work assignments within established time frames.
• Ability to evaluate via RFP best vendor for each project. Manage vendor to ensure clear goals, research capabilities and learning delivery within timeline and budget for high ROI.
• Excellent interpersonal communication, engagement and influencing skills.
• Strong verbal and written communication skills to effectively convey learning and actions to take.
• Strong proficiency in development of PowerPoint charts and full decks.
• Strong Excel skills to review, calculate and analyze data.
• Proficiency in Tableau visualization a plus.
• High confidence, proactive and positive “go-getter” attitude.
• Strong bias for action, sense of urgency and results orientation.
• Ability to work calmly and productively in high time pressure situations
• Ability to cultivate strong collaborative working relationships and contacts within CMI work group, across other company functions and with external organizations.

Physical Demands:

The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90% ) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.

Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.

WHAT we’ll bring:

During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:

• Medical Plans
• Dental Plans
• Vision Plan
• Life & Accidental Death & Dismemberment
• Short-Term Disability
• Long-Term Disability
• Critical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection
• 401(k)

WHAT you should know:

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.

This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.