What are the responsibilities and job description for the Social & Influencer Insights Manager position at WorldLink US?
TITLE: Social & Influencer Insights Manager
POSITION TYPE: Full Time (W2)
LOCATION: Ridgefield Park, NJ
ABOUT WorldLink:
WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.
We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.
For more information about our craft, visit https://worldlink-us.com .
WHO we’re looking for:
We are looking for a Social & Influencer Insights Manager who will be responsible for supporting the Home Entertainment (HE) division – which includes the industry-leading portfolio of our TVs, projectors, audio and memory innovations. You will report to and work closely with the Sr. Manager of Social and Influencer, and will collaborate frequently with our integrated marketing teams and external agencies. You will develop regular data insight reports for executive leadership and be the project management lead for all influencer programs.
You’ll thrive if you’re a detailed-orientated self-starter with a deep understanding of social media analytics and data storytelling and comfortable working in a fast-paced environment. You must be able to digest data to tell a broader story and provide actionable insights that will inform overall strategy.
Role and Responsibilities:
- Analyze Social Media Metrics: Oversee the tracking of key social media metrics, including engagement rates, click-through rates, competitive benchmarks and sentiment.
- Track and analyze KPIs for owned and operated social content and influencer partnerships across various social platforms.
- Develop comprehensive reports and dashboards to visualize social campaign performance, highlighting key trends, successes, and suggestions for improvement.
- Produce valuable data reports to make informed, strategic recommendations for social content strategy and identify opportunities to improve creative execution.
- Collaborate with PR, strategy, and creative teams to inform and monitor performance of influencer and brand campaigns.
- Oversee the program management of influencer campaigns and campaign deliverables.
Required Experience and Education:
- 5-8 years’ experience in managing social media accounts for well established brands.
- Bachelor’s degree in Data Science, Marketing, or a related field.
- Social Media Knowledge: Deep understanding of social media platforms, their functionalities, and best practices and preferably experience working directly on a social media team in a data capacity.
- Industry leading expert around latest advancements in social listening tools and industry trends.
- Strong project management and experience running operations within a social media team.
- Advanced proficiency in Excel.
- Experience with Sprinklr is a must.
- Passion for and/or experience in consumer electronics and technology a plus.
