Digital Merchandising Manager (HA)

Job Description

TITLE : Digital Merchandising Manager (HA)

POSITION TYPE : Full Time (W2)

LOCATION : Ridgefield Park, NJ

ABOUT WorldLink :

WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today's most cutting-edge digital technologies to create value and grow.

Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.

We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.

For more information about our craft, visit https : / / worldlink-us.com .

WHO we're looking for :

We are looking for a Digital Merchandising Manager (HA) who will be responsible for leading the strategy and execution of website and App merchandising to deliver an engaging shopping experience for the Home Appliance (HA) portfolio. You will oversee a team responsible for promotional execution and ensures seamless collaboration with cross-functional teams. With a focus on both merchandising strategy and data-driven decision-making, the manager optimizes shopping experience, site usability and performance. This position plays a critical role in achieving business objectives and enhancing the brand's digital presence.

Role and Responsibilities :

• Develop and execute comprehensive digital merchandising strategies aligned with business objectives, financial targets and seasonal priorities.
• Oversee the end-to-end process and ensure flawless execution of the website and Shop App merchandising, including offer intake, creative development, content authoring, site implementation and quality assurance.
• Optimize key pages, consumer journey and shopping experience to enhance customer engagement and maximize continuation and conversion rates.
• Lead the execution of promotional activities on the website and Shop App, ensuring timely and accurate delivery.
• Partner with Category, Marketing, Product, UX and xLOB teams to create a cohesive site merchandising strategy that integrates storytelling with business goals.
• Collaborate with the Product and Dev teams to identify technical solutions that improve customer experience and meet business requirements.
• Monitor and analyze site performance and promotional effectiveness, providing actionable insights.
• Manage the promotional calendar and ensure seamless execution of campaigns to meet target KPIs.
• Continuously test and optimize site functionality, user engagement, and overall performance.
• Act as the primary point of merchandising contact for cross-functional teams, ensuring alignment on priorities, updates and deliverables.
• Manage internal search optimization efforts to improve product and key promotion visibility.
• Generate regular reports and insights to drive continuous improvement in digital merchandising efforts.
• Maintain effective communication with stakeholders at all levels, managing expectations and resolving issues proactively.
• Manage and provide guidance to the site merchandising team, fostering collaboration and professional development.

Required Experience and Education :

Necessary Skills and Attributes :

Physical Demands :

The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90% ) work utilizing high visual acuity / detail, numeric / character distinction, and moderate hand / finger dexterity.

Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.

WHAT we'll bring :

During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include :

WHAT you should know :

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military / veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.

This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.