Sr. Brand Designer

Job Description

TITLE : Sr. Brand Designer

POSITION TYPE : Full Time (W2)

LOCATION : Ridgefield Park, NJ

ABOUT WorldLink :

WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today's most cutting-edge digital technologies to create value and grow.

Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.

We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.

For more information about our craft, visit https : / / worldlink-us.com .

WHO we're looking for :

We are looking for a Sr. Brand Designer who will be responsible for playing a pivotal role in defining and driving the visual identity of one of the world's leading technology brands. This position involves leading strategic design initiatives and collaborating on diverse projects that enhance brand perception and consumer engagement across the North America market.

Successful candidates will demonstrate superior ability to generate innovative design solutions, driving projects from ideation to execution with quality and strategic excellence.

In this role, you will be given the opportunity to build upon existing capabilities and broaden your functional expertise as you navigate our brand through various consumer touchpoints. Your projects will range from developing cohesive brand identities and dynamic digital designs to executing comprehensive 360 brand campaigns.

Role and Responsibilities :

• Strategic Brand Leadership : Develop and implement brand strategies that align with global objectives, enhancing brand consistency and recognition across all platforms.
• Creative Vision and Development : Lead the creative process from ideation to execution, developing compelling visual narratives that connect with our audience and push the boundaries of design innovation.
• Design Excellence : Uphold high standards of brand design, from conceptualization through to final execution. Establish clear design guidelines and standards that foster creativity and ensure alignment with the brand's core values.
• Corporate Brand Design and Guidelines Development : Craft and refine comprehensive brand guidelines that define visual and verbal brand elements across all touchpoints, ensuring global consistency.
• Marketing Campaign Playbooks : Create detailed marketing campaign playbooks that guide the execution of campaigns across different regions, ensuring strategic alignment and brand coherence.
• Asset Creation : Develop and manage comprehensive campaign toolkits and brand assets optimized for various markets and platforms.
• Digital Asset Management (DAM) : Responsible for uploading, tagging, and classifying asset files into the EasyAds platform, ensuring efficient asset management and retrieval.
• Project Leadership and Execution : Manage complex design projects, ensuring seamless integration from concept to delivery with a focus on timeline management and cross-functional coordination.
• Cross-Functional Collaboration : Partner with marketing, insights, and external agencies to integrate consumer insights into the design process, enhancing the effectiveness of design solutions.
• Mentorship and Team Development : Mentor and lead designers, promoting a collaborative environment and encouraging continuous learning and growth.

Required Experience and Education :

Necessary Skills and Attributes :

Physical Demands :

The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90% ) work utilizing high visual acuity / detail, numeric / character distinction, and moderate hand / finger dexterity.

Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.

WHAT we'll bring :

During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include :

WHAT you should know :

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military / veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.

This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.