What are the responsibilities and job description for the Marketing Director Job at WORLDPAC in Elgin position at WORLDPAC?
Overview
Worldpac is a leading distributor of automotive replacement parts, serving professionals in the automotive repair industry. We prioritize delivering exceptional value to our customers through innovative solutions and outstanding service.
The Marketing Director will oversee the strategic planning and execution of marketing initiatives, loyalty programs and large scale customer events across Worldpac. With 6 years of experience, the ideal candidate will have a proven track record of developing impactful B2B marketing strategies, organizing high-quality events, and fostering customer engagement. This role combines creativity, strategic thinking, and operational excellence to drive brand visibility and strengthen customer relationships.
Responsibilities
- Marketing Strategy Development
- Design and execute data-driven marketing strategies to enhance Worldpac's brand presence and customer engagement.
- Manage an enterprise customer loyalty program, driving enrollment and engagement through business leaders and multiple service providers
- Oversee digital, content, and traditional marketing campaigns to align with company goals and initiatives.
- Event Planning & Management
- Lead the planning and execution of customer events, including trade shows, product launches, training workshops, and appreciation events.
- Manage event logistics, vendor relationships, and budgets to ensure successful delivery of all customer-facing programs.
- Develop post-event evaluations to measure impact and gather insights for continuous improvement.
- Collaboration & Leadership
- Collaborate with cross-functional teams, including Sales, Product, and Operations, to ensure alignment of marketing efforts.
- Build and lead a team of marketing professionals, fostering innovation and accountability.
- Analytics & Reporting
- Monitor the performance of marketing campaigns and events using KPIs, presenting insights and recommendations to leadership.
- Manage marketing budgets and resources effectively, ensuring cost-efficiency and ROI optimization.
Qualifications
Pay Range
USD $131,000.00 - USD $160,000.00 / Yr.
Location Type
On-Site
Salary : $131,000 - $160,000
