What are the responsibilities and job description for the Senior Digital Marketing Specialist position at WOTM - Partners Professional?
Job Description
Job Description
Overview
We are seeking a highly skilled and experienced Senior Digital Marketer to join our dynamic marketing team. The ideal candidate will have a strong background in performance marketing and a deep understanding of digital marketing strategies across various platforms. This role is critical in driving our online presence, enhancing brand visibility, and optimizing our e-commerce initiatives. If you are passionate about leveraging analytics to inform your marketing strategies and thrive in a fast-paced environment, we want to hear from you. Hybrid work model (4 days remote, 2 days at the office) Contract / Temp to hire
Responsibilities
- Develop and execute comprehensive content & digital marketing strategies that align with overall marketing goals to drive traffic, engagement, and conversions across multiple online platforms.
- Create and manage engaging content for various platforms, including blog posts, social media -LinkedIn, Instagram, Facebook, Twitter-infographics, email campaigns, etc. Plan, manage, and optimize paid campaigns to increase reach.
- Lead the new website launching project, including navigation layout, content development, look and feel, etc. Manage the relationship with the selected vendor. Conduct keyword research and SEO audits and implement SEO tactics to optimize content.
- Collaborate with the Senior Marketing Specialist to plan and execute marketing
- Maintain and deliver monthly reports for content & digital tool performance using analytics tools, measuring and testing the effectiveness of the marketing efforts and making data-driven recommendations for improvement.
- Oversee the work of external vendors, including but not limited to content providers, designers, and digital and brand agencies. Obtain price estimates from vendors to ensure that costs stay within the annual budget, as directed by the marketing plan.
- Work closely with the senior marketing specialist to maximize content & digital channels.
Qualifications
Company Description
Our Professional Division works with clients as a stakeholder in their hiring strategy and process. We facilitate a solid match for our employees and clients, examining the experience and team dynamics required for a great match. Our professional team was handpicked from 25 years of recruiting and staffing experience to build our Professional team to be the best in the industry. We focus on professional placements in your Executive Placement, Accounting & Finance, Human Resources, and Administrative Support areas. We place candidates leveraging direct hire, contract-to-hire, contingent, and “Smart Hire” modalities.
Company Description
Our Professional Division works with clients as a stakeholder in their hiring strategy and process. We facilitate a solid match for our employees and clients, examining the experience and team dynamics required for a great match. Our professional team was handpicked from 25 years of recruiting and staffing experience to build our Professional team to be the best in the industry. We focus on professional placements in your Executive Placement, Accounting & Finance, Human Resources, and Administrative Support areas. We place candidates leveraging direct hire, contract-to-hire, contingent, and “Smart Hire” modalities.
