What are the responsibilities and job description for the Director of Marketing position at Wow Cargo Trailers?
We are seeking an experienced and innovative Director of Marketing to lead our marketing and social media efforts. The Director of Marketing will oversee all aspects of our marketing strategy, with a strong emphasis on social media, brand development, and audience engagement. This role requires a visionary leader who can drive campaigns, manage a dynamic team, and deliver measurable results in a fast-paced environment.
Key Responsibilities:
- Develop and execute a comprehensive marketing strategy that aligns with company goals and enhances brand visibility.
- Oversee all social media channels, including content creation, posting schedules, community engagement, and performance analytics.
- Lead the planning and execution of multi-channel marketing campaigns (digital, print, events, etc.) to drive customer acquisition and retention.
- Manage and mentor a team of marketing professionals, fostering a collaborative and creative work environment.
- Analyze market trends, competitor activities, and customer insights to refine strategies and identify growth opportunities.
- Collaborate with cross-functional teams (sales, product, design, etc.) to ensure consistent messaging and brand alignment.
- Set and track KPIs for marketing and social media performance, delivering regular reports to leadership.
- Manage the marketing budget, ensuring efficient allocation of resources for maximum ROI.
- Stay ahead of industry trends and emerging platforms to keep our marketing efforts cutting-edge.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s preferred).
- 5 years of marketing experience, with at least 2 years in a leadership role.
- Proven expertise in social media strategy, including hands-on experience with platforms like [list relevant platforms, e.g., Google, Facebook, Instagram, Twitter/X, LinkedIn, TikTok].
- Strong track record of designing and executing successful marketing campaigns with measurable outcomes.
- Exceptional leadership and team management skills, with the ability to inspire and motivate.
- Analytical mindset with experience using tools like Google Analytics, social media analytics, or similar platforms.
- Excellent communication and interpersonal skills, with the ability to present ideas clearly to diverse stakeholders.
- Creative problem-solver with a passion for storytelling and brand-building.
- What We Offer:
- Competitive salary and benefits package.
- Opportunity to shape the marketing vision of a growing company.
- Collaborative and innovative work culture.
How to Apply:
Please submit your resume, a cover letter detailing your relevant experience, and [optional: links to past campaigns or a portfolio] to [email address or application link]. Applications will be reviewed on a rolling basis until the position is filled.
[Company Name] is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Job Type: Full-time
Pay: From $75,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Day shift
- Weekends as needed
Work Location: In person
Salary : $75,000