Content Strategy Communications Manager

As an integral member of the Marketing Communications team, the Manager of Content Strategy & Communications will be responsible for the development and execution of a wide variety of content targeted at both internal and external audiences. This person will be responsible for developing a strategy for the company’s intranet site, working with cross-functional partners on a content calendar, and writing/editing strategic articles to support key company messages. They will also work with sales and product teams to help develop communications for agents and brokers. The ideal candidate demonstrates creativity, initiative, adaptability, and the ability to quickly learn the business and operate within a complex and dynamic environment.

Salary Range

$100,000 - 120,000

The base pay offered for this position may vary within the posted range based on your job-related knowledge, skills, and experience.

Work Location

We are open to remote work in the following approved states:
Illinois, Iowa, Minnesota, Wisconsin
This position can be hybrid, having the regional availability to come in our Office at WPS Corporate Center Building - 1717 W. Broadway in Madison, WI.

How do I know this opportunity is right for me? 

• Content Creation: Develop diverse internal communications content, including internally focused news stories, video concepts and scripts, online/digital content, organizational updates, and employee-focused communications. Ensure that each communication aligns with our editorial guidelines, amplifies our key initiatives and narratives, and engages, informs, and inspires our workforce and upholds WPS’s mission and values.
• Communication Content Planning: Lead and execute an overall integrated internal communications content plan and calendar that aligns with our business objectives and key company moments, as well as external corporate communications efforts.
• Enhancing Employee Engagement: Implement initiatives to bolster employee engagement and morale, including the development of innovative and timely communications programs aligned with our policies and culture.
• Communication Analytics: Monitor and evaluate the impact of internal communication strategies, utilizing analytics to refine and optimize our approaches, and work with external agencies to monitor brand mentions.
• Cross-Functional Collaboration: Work closely with various departments to craft and disseminate scheduled communications.
• Consistency in Communication: Guarantee the consistency of messaging, editorial guidelines, and content across all platforms, collaborating with key internal stakeholders and other resources to reinforce WPS’s brand and messaging integrity.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Communication, English, or a related field or equivalent post high school and/or related work experience.
• 3 or more years of experience in corporate communications, internal communications, or executive communications.
• Background in storytelling and content creation, mixed with business acumen and critical thinking.
• Technical proficiency in communication technologies is key, supporting our drive for innovation and efficiency in all internal communication efforts, i.e.: MS Office products, SharePoint, Lytho.

Preferred Qualifications

• 5 or more years of experience managing corporate communications functions such as: Internal and external communications planning, content management, and media relations.
• Proven ability to organize, prioritize and work well with others.
• Ability to receive feedback from clients and implement changes quickly and effectively.
• Experience working in technology, insurance, healthcare and or government contracting arenas.
• Desire to work in a fast-paced, rapidly evolving environment.
• Experience with communication tools.
• Results-oriented and attentive to detail.
• Experience working in cross-functional teams

Remote Work Requirements

• High speed cable or fiber internet
• Minimum of 10 Mbps downstream and at least 1 Mbps upstream internet connection (can be checked at https://speedtest.net)
• Please review Remote Worker FAQs for additional information

Benefits

• Remote and hybrid work options available
• Performance bonus and/or merit increase opportunities
• 401(k) with a 100% match for the first 3% of your salary and a 50% match for the next 2% of your salary (100% vested immediately)
• Competitive paid time off
• Health insurance, dental insurance, and telehealth services start DAY 1
• Professional and Leadership Development Programs
• Review additional benefits: (https://www.wpshealthsolutions.com/careers/fulltime_benefits.shtml)

Who We Are

WPS Health Solutions is a leading not-for-profit health insurer and federal government contractor headquartered in Wisconsin. WPS offers health insurance plans for individuals, families, seniors, and group health plans for small to large businesses. We process claims and provide customer support for beneficiaries of the Medicare program and manage benefits for millions of active-duty and retired military personnel across the U.S. and abroad. WPS Health Solutions has been making health care easier for the people we serve for more than 75 years. Proud to be military and veteran ready. 

Culture Drives Our Success

WPS’ Culture is where the great work and innovations of our people are seen, fueled, and rewarded. We accomplish this by creating an open and empowering employee experience. We recognize the benefits of employee engagement as an investment in our workforce—both current and future—to effectively seek, leverage, and include differing and unique perspectives that fuel agility and innovation on high-performing teams. This results in people bringing their authentic selves to work every day in an organization that successfully adapts to business changes and new opportunities.

We are proud of the recognition we have received from local and national organization regarding our culture and workplace:  WPS Newsroom - Awards and Recognition.

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Salary : $100,000 - $120,000