Social Media and Online Content Manager

SOCIAL MEDIA AND ONLINE CONTENT MANAGER

About WQED Multimedia

WQED Multimedia champions our region by sharing stories and creating experiences that educate, entertain, and inspire our neighbors across Pittsburgh and southwestern Pennsylvania.

Seventy years ago, we launched the nation’s first community-supported television station—a bold experiment that helped shape what would later become the Public Broadcasting Service. Fifty years ago, we opened what’s now one of the few remaining classical radio stations. Today, as we look ahead, we are evolving beyond our legacy as a broadcaster to become a go-to resource for community enrichment through storytelling and education.

WQED stands at a pivotal moment. Our legacy lives in the hearts of Pittsburghers who grew up with Fred Rogers and remember his timeless messages of kindness and imagination. While we continue to honor his legacy, we also recognize that media—and how people engage with it—has dramatically changed.

We are reintroducing WQED to a new generation of Pittsburghers—those who know us, and those who are just discovering us. Our mission is to showcase the stories and voices that make our communities unique, reflecting the richness of our region through compelling content that meaningfully connects both neighbors and neighborhoods. That means expanding our reach, amplifying new voices, and connecting with audiences across Pittsburgh’s 90 neighborhoods, Allegheny and surrounding counties, and the world.

We are seeking passionate individuals who believe in the importance, power and potential of sustainable local media and who are energized by the opportunity to reimagine WQED’s role as a champion for our region—and as a national model for innovation in content and community impact.

Job Overview:

WQED is looking for a bold, creative, entrepreneurial and strategic Social Media and Online Content Manager to lead the charge in reinventing our social media presence. This is not a maintenance role — it’s a build-something-new role. We need a fresh, forward-thinking approach to content, voice, and visual storytelling that redefines how we show up online.

You’ll play a key role in planning how our new brand identity appears across social platforms.  You’ll revive our channels and expand our reach to new and diverse audiences.

This is a hybrid role that’s expected to commute to and contribute from WQED’s offices in the Oakland neighborhood of Pittsburgh three days per week.  The annual compensation band for this full-time position is $58,000 to $72,000 annually, commensurate with experience.

If you’re excited by the idea of shaping strategy and rolling up your sleeves to execute, we’d love to meet you.

Key Responsibilities:

• Create and execute a new, compelling social media strategy that reimagines how our brand engages with the world online
• Develop a new social media voice and visual identity aligned with our evolving brand and values
• Partner with brand and marketing team to help build a new website experience
• Assist team with creating and maintaining content on website
• Audit existing social platforms and recommend fresh content formats, platform prioritization, and growth strategies
• Build and manage a dynamic content calendar that includes original content, campaigns, and timely reactive posts
• Lead efforts to grow our community and reach new, untapped audiences
• Create engaging, on-brand content across all platforms (LinkedIn, Instagram, Facebook, TikTok, X, Reddit, etc.)
• Engage with local and national influencers to build WQED reputation
• Monitor cultural trends, platform changes, and audience behavior to keep us fresh and relevant
• Actively engage with followers, respond to messages and comments, and foster two-way conversations
• Actively engage with other brands, thought leaders, examples of good content – to widen WQEDs influence and understanding of compelling content – and be a good social media steward
• Analyze performance data, test new tactics, and continuously optimize content for reach and engagement
• Collaborate closely with internal stakeholders and external partners (designers, videographers, influencers)

Qualifications:

• 3 years of experience in social media management or digital brand building
• Demonstrated success in transforming or launching brand social media presence from scratch
• Strong visual storytelling skills and ability to translate brand essence into engaging content
• Creative thinker with a deep understanding of what stops the scroll
• Experience with social media tools (Hootsuite, Sprout, etc.) and analytics platforms
• Comfort with content creation tools (Canva, Adobe Creative Suite, CapCut, etc.)
• Familiarity with social paid strategy and performance reporting
• A collaborative and entrepreneurial spirit with the confidence to pitch bold ideas
• Bachelor’s degree in Marketing, Communications, or related field helpful
• Patience – transforming a brand doesn’t happen overnight and we need someone who is simultaneously excited to try new things quickly but also committed to playing the long game to help find our footing

EQUAL EMPLOYMENT OPPORTUNITY

Salary : $58,000 - $72,000