Content Marketing Senior Manager Job at Wray Ward in Charlotte

The Content Marketing Senior Manager will set and lead content strategy programs for content marketing initiatives for Wray Ward's clients as determined by the Content Marketing Director and the PR / Content Marketing / Social Media Executive Director. The Content Marketing Senior Manager will work with directors and client teams to lead results-driven written content marketing materials. This role requires exceptional writing skills to create blog posts, email and newsletter campaigns, white papers, case studies, website copy and other types of editorial-based content. The Content Marketing Senior Manager will work closely with the Content Marketing Automation team to ensure the effective execution of content marketing campaigns and will maintain a working knowledge of the technology platform capabilities used for execution.

Essential Duties & Responsibilities as Content Marketing Senior Manager

• Work with client teams (leads, client engagement directors, project managers) to develop written content materials in all forms for assigned client initiatives
• Establish a strategic plan for programs, including content approach, editorial topic identification, calendars, cadence and proposed measurement metrics
• Work with search managers to ensure content is aligned with search strategies and written to garner SEO benefits
• Work with marketing automation managers to ensure accurate and effective deployment of content in alignment with the content strategy
• Deliver content on time and on budget to team leads and / or clients
• Write content, which may include blog posts, white papers, emails / newsletters, advertorials, case studies, website copy, magazines and other types of editorial-based content
• Write content in a variety of voices, tones and complexities based on target audience expectations and preferences, from technical-heavy white papers to design-inspired blog posts
• Work to become a subject matter expert on client challenges, products and trends
• Ensure the highest quality of work is being delivered to the client
• Work closely with the Client Engagement, PR / Content, Integrated Media, Project Management and Resourcing and Creative teams to ensure a seamless project workflow

Additional Responsibilities

Communication Skills

Requirements

This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

Culture Alignment

At Wray Ward, we firmly believe that internal and client relationships are key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Our key agency attitudes are :

WE, NOT ME - We check our egos at the door. As a result, we thrive in a positive, collaborative atmosphere that welcomes diverse professionals and invites everyone to contribute their best.

ASK "WHAT IF?" - Always going beyond what is and considering what could be, we create unexpected possibilities that differentiate our brands and accelerate their success.

BE FEARLESS - Creativity demands that we hold nothing back. So we mutually support each other in speaking up, taking risks and courageously contributing audacious, unedited, unconventional ideas.

NAIL IT - Everything we do is about results. We not only achieve our clients' goals, but also continually exceed their expectations. Every person here shares individual responsibility for their own, our agency's and our clients' success.

Our 39,000-square-foot home promotes collaboration and productivity through inspired meeting areas, offering natural light, vibrant colors, patterns and textures. Homelike elements are found in every corner, from the open-air roof-deck to our game room with foosball, ping-pong, Connect Five, classic board games and cornhole. Brightly colored throw pillows on sofas and our town hall meeting space, smart entertainment systems and live plants are scattered throughout. From holiday parties to movie nights, bowling and dodgeball teams to yoga and walking groups, we have a warm and inviting culture. Our office ushers us in, and it welcomes us home.

Our Mission

Day in and day out, we will passionately create the most innovative, engaging and effective work in the home category - we will live it, we will breathe it and we will own it.

Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

At Wray Ward, we strongly believe that a diverse staff and inclusive culture will greatly enrich our work, our business, our industry and our lives. We are committed to an intentional approach to listening, understanding and talking, and to using our individual and collective talent, voices and influence to drive change.

Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.