Product Marketing Strategist

Wripple is looking for a 40-hour/week Product Marketing Strategist contractor for one of our financial services clients in Vienna, Virginia for a 5 month contract. This person will need to go onsite to the client's office 2x per week.

Descripti

onServe as a marketing executional product owner, supporting lead product owners with directing the delivery of holistic marketing campaigns from market strategy development to implementation to engage the member/prospect, achieve business goals, and increase share among members. Translate the business and product strategy into actionable and effective features/campaigns and user stories/campaign briefs to leverage member insights, cross-channel strategy, and intelligent targeting. Support cross-functional relationships and expertise in the brand and product portfolio. Assist portfolio subject matter expert (Chief Product Owner) and other marketing product owners within various value streams to anticipate, prioritize and plan campaign strategy across paid, owned, and earned channels. Apply internal and external marketing insights, data-driven strategy, and enterprise goals to guide and evolve both campaigns and initiatives to drive results. Works on assignments requiring considerable judgment and initiative. Minimum supervisio

n.
Responsibilit

• iesServe as marketing campaign executional product owner within scrum teams, supporting lead product owner in translating vision and directing execution of holistic marketing strategy to ensure engaging messaging and creative assets for integrated campaigns, prospecting campaigns, engagement campaigns, and product launc
• hesSupport the business, Chief Product Owner, lead Product Owner, and marketing leaders to identify opportunities to drive product adoption, engagement, retention, and cross-sell/up-sell/referral behavior in all paid, owned, and earned channels based on performance; continually prioritize initiati
• vesSupport cross-functional leads in strategizing on the implementation of a wide range of data-driven marketing initiatives including member insights, audience selection, trigger qualification, suppressions, and segmentat
• ionAssist lead Product Owners with the ownership and development of campaign briefs/user stories and contribute to data requirement briefs to execute a range of marketing campaigns through owned channels (such as email, push, and in-app messaging) and paid media (such as national and local broadcast, radio, display ads, online video, and search); collaborate with other marketing channel partners to drive desired business outco
• mesContribute to the planning of the product marketing roadmap(s) by supporting the strategy around campaign execution and test
• ingMay act as product owner within marketing scrum teams; assist scrum masters and lead product owners with identifying and prioritizing the backlogs, refinement, and sprint planning to ensure alignment with product roadmaps and business unit stakeholder go
• alsShape acceptance criteria and marketing output standards with full scrum team to determine when marketing product or service meets the definition of done/ready with appropriate stakeholders within organizat
• ionSupport business-critical processes such as compliance review, marketing metrics, project management systems, agile processes, and stakeholder approv
• alsBasic knowledge of company brand, products and services, research and competitive trends, in addition to member insights, to support marketing forecasting, third party vendors and opportunities that drive business go
• alsAssist the lead product owners with evaluating and reporting on campaign performance, test results/learnings, and data insights to the product marketing group, business units, cross-functional partners, and all levels of leaders
• hipAssist in delivering compelling and effective communications/presentations to departmental and executive management, as well as socialization into all marketing activit
• iesSupport the collaboration with the Chief Product Owner and lead Product Owner to manage advertising agency relationship, briefings and development and evaluation of media plans and paid media creative to ensure integrated strategies and campaigns are executed, optimized and delivering against business go
• alsCollaborate and communicate with key corporate stakeholders, including Business Units as appropriate, with education on marketing concepts, process and tools, media constraints, and opportunit
• iesContribute as needed to ad hoc initiatives which require expertise on campaigns and lifecycle managem
• entPerform other duties as assig

ned
Qualificat

• ionsExperience in supporting large brand, product, and/or marketing campaigns with business risk and impact; to include strategy, execution, innovation, problem solving and decision-ma
• kingExperience in client relationship building, project leadership, and campaign execution; including initiatives with marketing, advertising, product strategy, cross-functional teams and external partner team mem
• bersExperience in supporting and developing go-to-market plans that drive results toward business priorities and g
• oalsAbility to multi-task and prioritize with minimal direction; possesses appropriate tactfulness and assertiveness to problem-solve and propose changes in team proce
• ssesBasic understanding of how to synthesize results of analyses, and develop and make recommendations using quantity and quality data in order to solve unique and complex prob
• lemsWorking knowledge of financial and marketing industry trends, products, and serv
• icesExperience with PCs and related software packages as well as learning different collaboration and product management t
• oolsDesired - Product Owner Certification or equivalent training/experi
• enceEffective verbal, written, and interpersonal communication sk
• illsEffective organizational, planning, and time management sk
• illsBachelor's Degree in a related field such as Marketing, Strategy, Business, Finance, or the equivalent combination of education, training, and/or experi

ence
ABOUT WRI

PPLE:Wripple is the first Agency Services Platform that connects clients with independent talent to create teams that thrive in an on-demand world. Our platform allows clients and talent to achieve speed, flexibility, and control of their projects and busi

ness.
Our mission is to provide clients, talent, and partners the freedom to do their very best work through a new platform that enables smart team building by matching organizations with proven on-demand digital marketing & experience talent. Wripple is continuously looking for the highest quality independent talent. Our platform provides freelancers with a complete operating system to land verified opportunities and focus on doing great

work.
Let our Business Development team do the hard work to find qualified blue-chip clients that you get matched with based on your capabilities and the type of work you love to do. Take control of how you want to work through Wripple’s Talent Dashboard: set your rates and preferences for how & when you want to work; receive online project briefs to determine whether to pursue; update your profile as your situation and skills change· Outsource the back office to Wripple, including payment, tax compliance as well as data and insights that help you make decisions for your b

usiness
There is absolutely no cost to be a member of Wripple. The process is simple. If you have the background for this specific role, please send your resume through the LinkedIn application

process.
If you are not a direct match for this role, you can be considered for other opportunities by applying here: https://www.wripple.com/apply-to-join. After applying, you’ll be invited to interview and if your background is a match for the type of roles we have at Wripple, you’ll be approved to join our talent mar