Search Engine Optimization Analyst

Wripple is looking for a 40-hour/week, onsite SEO Analyst contractor for one of our financial services clients in Vienna, Virginia for a 6-8 week contract.

The SEO Analyst is self-motivated, data-driven, organized, and dedicated to improving the member experience and supporting business priorities through web content analysis. The SEO Analyst will support a sitewide audit of content, evaluating pages based on both their value to the organization and how well optimized they are to their intended purpose. Advanced knowledge of search engine optimization (SEO), online/digital metrics, taxonomy and information architecture is required. The SEO Analyst will report to the Web & Content Strategy team, but may collaborate with developers, UX designers, copywriters and stakeholders, to ensure deliverables fulfill strategic needs and improve the member experience. Will need to work with limited guidance on complex projects with significant impact.

Responsibilities

• Analyze company web content in accordance with parameters established for our complete site audit.
• Work with the Web & Content Strategy team to interpret raw data and evaluate existing content.
• Assist the Web & Content Strategy team in providing strategic recommendations based on interpretation of data to product strategy teams and other relevant stakeholders.
• Analyze and report content results and make recommendations for future campaigns and projects.
• Identify and analyze competitive gaps and opportunities.
• Develop/recommend changes to improve usability of digital content, functionality, interactivity, and usability of site(s) to management.
• Proactively work with product team to formulate creative ideas or solutions for potential issues
• Ensure compliance with corporate brand standards, marketing style guides and legal requirements
• Track/coordinate implementation of digital content enhancements/development and ensure deadlines are met.
• Perform other related duties as assigned.
• Apply a member-first mentality to all strategic decisions.

Qualifications and Education Requirements

• Bachelor’s Degree in Journalism, Communications, Marketing, Information Technology or the equivalent combination of training, education, and experience.
• Advanced knowledge of Search Engine Optimization (SEO) strategy as applied to content. Prior experience with SEO tools such as Google Search Console, ahrefs, SEMrush or Screaming Frog.
• Working knowledge of digital and online technologies, best practices, trends, issues, editing and authoring tools.
• Advanced verbal and written communications skills.
• Experience in translating complex concepts, customer needs, motivations and behaviors into easy-to-understand interactive experiences and deliverables.
• Experience in using web analytics software (Adobe Analytics preferred, but Google Analytics also acceptable).
• Experience managing multiple priorities independently and/or in a team environment to achieve goals.
• Advanced organizational, planning and time management skills.
• Experience in content delivery, site governance and content management for high traffic websites.
• Experience with various content management systems (Adobe AEM preferred) and experience with site governance, user roles and workflows.
• Effective skill building effective relationships through rapport, trust, diplomacy and tact.
• The ability to quickly learn to navigate new applications and systems.

ABOUT WRIPPLE:

Wripple is the first Agency Services Platform that connects clients with independent talent to create teams that thrive in an on-demand world. Our platform allows clients and talent to achieve speed, flexibility, and control of their projects and business.

Our mission is to provide clients, talent, and partners the freedom to do their very best work through a new platform that enables smart team building by matching organizations with proven on-demand digital marketing & experience talent. Wripple is continuously looking for the highest quality independent talent. Our platform provides freelancers with a complete operating system to land verified opportunities and focus on doing great work.

Let our Business Development team do the hard work to find qualified blue-chip clients that you get matched with based on your capabilities and the type of work you love to do. Take control of how you want to work through Wripple’s Talent Dashboard: set your rates and preferences for how & when you want to work; receive online project briefs to determine whether to pursue; update your profile as your situation and skills change· Outsource the back office to Wripple, including payment, tax compliance as well as data and insights that help you make decisions for your business

There is absolutely no cost to be a member of Wripple. The process is simple. If you have the background for this specific role, please send your resume through the LinkedIn application process.

If you are not a direct match for this role, you can be considered for other opportunities by applying here: https://www.wripple.com/apply-to-join. After applying, you’ll be invited to interview and if your background is a match for the type of roles we have at Wripple, you’ll be approved to join our talent marketplace.