What are the responsibilities and job description for the Campaign manager position at Writer?
About Writer
Writer is the full-stack generative AI platform delivering transformative ROI for the world's leading enterprises. Named one of the top 50 companies in AI by Forbes, Writer empowers hundreds of customers like Accenture, Intuit, L'Oreal, and Vanguard to transform the way they work.
Our all-in-one solution makes it easy to deploy customized AI apps and workflows that accelerate growth, increase productivity, and ensure compliance. Designed to provide enterprise-grade accuracy, security, and efficiency, Writer's suite of development tools is supported by Palmyra - Writer's state-of-the-art family of LLMs - alongside our industry-leading graph-based RAG and customizable AI guardrails.
Founded in 2020 with offices in San Francisco, New York City, and London, Writer is backed by strategic investors, including ICONIQ Growth, Insight Partners, WndrCo, Balderton Capital, and Aspect Ventures.
Our team of over 200 employees thinks big and moves fast, and we're looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work.
About this role
Writer is looking for a dynamic and experienced Campaign Manager to join our marketing team. As the Campaign Marketing Manager, you'll lead our team in the development and execution of integrated marketing campaigns for programs such as guides and webinars. You are a strategic thinker with a creative mind, who excels at cross-functional collaboration and creating compelling campaign assets across all channels.
Your responsibilities
- Create and manage campaign assets such as copy for email, ads, landing pages, social media, and promotional kits for sales and customer success
- Collaborate closely with channel owners (paid, email, social, outbound) to ensure cohesive and effective campaign execution for integrated campaign assets.Collaborate with cross-functional teams, including content creators, designers, and sales personnel, to ensure campaign alignment with business goals
- Innovate and create integrated campaign assets using Writer to enhance content effectiveness and engagement
- Manage the content remixing process, repurposing existing content to maximize reach and relevance across different platforms and audiences
- Conduct A / B testing against specific personas, experimenting with new imagery and messaging to optimize campaign performance
- Manage the repromotion of content through ads, emails, social media, and outbound channels
- Analyze campaign performance, report on key metrics, and share learnings with the team to inform future strategies
- Prepare detailed campaign recaps that highlight successes, learnings, and recommendations for future initiatives
Is this you?
Preferred Qualifications :
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Benefits & perks
Home office setup, cell phone, internet
Writer is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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