An integral member of the Marketing team, the Marketing Coordinator works collaboratively with the Chief Marketing Officer and Grants & Development Coordinator to develop and execute marketing and communications strategies for the organization. This position implements an integrated approach of marketing communications, including message strategy, branding, graphic design, public relations, digital communications, social media, print, fund development, and event management.
The ideal candidate is creative, detail-oriented, and organized. They are self-motivated, enjoy working on projects within a high-performing team environment, and can multi-task effectively. The Marketing Coordinator works well independently and with a diverse cross section of personnel – executive leadership, educational staff, program participants, agencies, workforce partners, media, etc. – to expand and broaden the impact and influence of WRTP | BIG STEP’s programs and partnerships.
Essential Duties and Responsibilities
Develop & Execute External Communications :
- Collaborate with the CMO and leadership to develop communications strategies that broaden community awareness, partnership engagement, and programmatic reach
- Champion and maintain consistent brand standards, graphic design, and messaging
- Develop marketing materials targeted to varying audiences to include brochures, flyers, presentations, graphics, email campaigns, reports, press releases, and articles
- Draft and post content for multiple social media platforms, including video content
- Perform public relations activities including writing press releases, media placement, and advertising
- Assist with website content development and maintenance to ensure a consistent and engaging external presence
- Expand and manage photography and videography assets
Support Programming Efforts :
Develop program-specific outreach materials including flyers, presentations, webinars, advertisements, and social media posts targeted to specific audiences.Provide guidance and support to program and outreach personnel across multiple office locations to align marketing strategies with proper messaging and organizational goalsUpdate and maintain internal files and databasesAssist with Development Activities & Special Events :
Assist the CMO and Grants & Development Coordinator with developing and implementing fundraising strategies (grant proposals, sponsorships, events) to generate additional revenueCoordinate and execute special organizational events from concept to completion (invites, graphics, materials, speakers, etc.)Research and collect data and study findings to support external communications, grant proposals, and reportsMaintain positive and professional working relationships with consultants, grantors, corporate funders, community partners, and agenciesOther duties as appropriate. This job description provides a general but not comprehensive list of the essential responsibilities and qualifications required. It does not represent a contract of employment. WRTP | BIG STEP reserves the right to change the job description and / or post.
Expected Outcomes of Role
Initiative : work proactively in an ambiguous, dynamic, entrepreneurial organization; proactivity seek support and identify new opportunities for organizational and personal growthMission Alignment : commitment to the organization’s vision for change that begins with investing in a comprehensive communication, policy, and development strategy that are intertwined at times and standalone at othersProfessionalism : Constant drive to meet the highest standards of quality and professionalism in all internal and external-facing work; ability to create polished documents with appropriate grammar and spelling that convey ideas, feelings, and visionRelationship Building Skills : develop meaningful relationships with diverse people; willingness to engage in productive debate without egoProject Management Skills : plan, organize, and manage multiple projects simultaneously, consistently delivering timely output that meets the highest standards of qualityCulture Fit : motivated by an entrepreneurial, fast-paced, action-oriented, and collaborative team environment; strong desire to engage in continuous improvement and growth, both personally and organizationally; intellectually curious and willing to take risks; willing to act in the face of uncertaintyRequirements
Bachelor’s Degree requiredExperience in marketing, communications, public relations, or similar roleProficiency in Microsoft Office suite required; Experience with layout programs preferred (i.e., Adobe Creative suite or other desktop publishing programs)Solid writing / editing and verbal communication skillsMust be detail-oriented, well-organized, and able to set and balance prioritiesEye for detail, design, and effective storytelling to different audiencesAbility to prioritize multiple assignments and meet deadlinesAbility to work independently and within a team environmentCultural competence to effectively interact, work, and develop meaningful relationships with a diverse population; Inclusive and equitable treatment of all persons regardless of gender, race, ethnicity, sexual identity, religion, ability, or any other factorPlease submit your resume with a cover letter; Additional writing and design samples may be requestedWorking Conditions
Work is performed primarily in person at WRTP|BIG STEP's Milwaukee office, but may occasionally be required to visit different sites based on organizational needs.40 hours per week; Regular hours of Monday - Friday, 8 am- 5 pmMust be flexible; May require some flex hours on nights and weekendsHas contact and works comfortably with a wide variety of individuals including, but not limited to staff, partnering agencies, media, federal and state-based contractors / vendors, unions, employers, and members of the communityWill also interact with a diverse population to include youth, justice-impacted individuals, individuals facing barriers, etc.Requires the ability to regularly sit and write at a computer, stand, and lift less than 30 pounds, use a telephone and use computer equipment to generate input and output and transmit dataBenefits
Health Insurance - Employer pays 85% of health plan premiumDental Insurance (single or family) – 100% Employer paidVision Insurance (single or family) – 100% Employer paidLife Insurance & Accidental Death & Dismemberment Insurance – 100% Employer paidShort-Term & Long-Term Disability Insurance – 100% Employer paid10 vacation days after 90 days of employment9 personal days annually after 90 days of employment14 Paid Holidays annually10% of monthly salary contributed by company to retirement accountsSalary 50,000 - $60,000, dependent upon experience
Salary : $50,000 - $60,000
