What are the responsibilities and job description for the Manager, Marketing - Strategic Growth Team - Property & Buildings position at WSP USA?
The Opportunity
At WSP, we’re driving growth, innovation, and sustainability. Our Strategic Growth Team (SGT) is a dynamic national group of problem solvers, working across regions to deliver winning strategies and build meaningful client connections. We’re seeking a Regional Business Line Marketing Manager to join our team and take charge of marketing strategies that advance client engagement, secure new opportunities, and highlight WSP’s expertise for our Property & Buildings Team . This role can be based out of our WSP Los Angeles, Irvine, San Francisco, CA, Seattle, WA or Denver CO offices.
The business line marketing leader will facilitate and / or support teams in positioning for pursuits, including capture planning, proposal development, interview coaching and debriefs, with an eye for continuous improvement. In addition, they will act as a knowledge manager for the business line, maintain business line-specific collateral, support marketing communications activity, and improve awareness of business line services to enhance cross-selling opportunities. The role will closely partner with leadership to support client-specific growth plans and build the pipeline with our key clients.
Your Impact
Marketing Management
- Develop and execute business line marketing strategies with leaders to achieve sales goals and align with regional and district business plans.
- Facilitate key pipeline updates, go / no-go discussions, and readiness reviews for major pursuits.
- Provide actionable insights and updates on business line performance, confirming alignment with WSP’s goals.
- May participate in or facilitate annual business planning activities
- Manages team of SGT staff assigned to partner with the Property & Buildings practice
- Drives process improvements, technology adoption and automation to increase efficiency and enable sales growth
- Additional responsibilities as assigned by the National Marketing, Regional Marketing Director, Regional Business Line Lead.
Pursuits & Clients
Knowledge Management
Events & Communications
Required Qualifications
WSP Benefits
WSP provides a comprehensive suite of benefits focused on a providing health and financial stability throughout the employee’s career. These benefits include coverage related to medical, dental, vision, disability, and life; retirement savings; paid sick leave; paid vacation (or other personal time); paid parental leave; and paid time off for purposes of bereavement, voting, and / or attendance at naturalization proceedings.
Compensation
Expected Salary (all locations) : $86,700 - $154,300
WSP USA is providing the compensation range that the company in good faith believes it might pay and offer for this position, based on the successful applicant’s education, experience, knowledge, skills, abilities in addition to internal equity and specific geographic location. WSP USA reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, and / or federal law.
Expected Salary (Colorado only) : $86,700 - $144,870
WSP USA is providing the compensation range that the company in good faith believes it might pay and / or offer for this position within the state of Colorado, based on the successful applicant’s education, experience, knowledge, skills, and abilities in addition to internal equity and specific geographic location. WSP USA reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, and / or federal law.
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Salary : $86,700 - $144,870
