What are the responsibilities and job description for the Marketing Manager position at WTTW?
WTTW / Chicago PBS and WFMT / Chicago Classical seek an experienced Marketing Manager to develop, manage and execute marketing plans and strategies to increase audience, awareness and engagement on new and emerging platforms.
KEY RESPONSIBILITIES :
- Develop and execute proactive and strategic marketing plans across paid, owned, and earned (in partnership with PR / Communications lead) to increase audience, brand recognition, loyalty, engagement and awareness for WTTW and WFMT.
- Plan, contract, and manage budget and placement of media buys / trades across digital / social / email, OOH, television / video, radio, print and search channels.
- Manage internal and agency cross-media creative development, production, and delivery : develop and adhere to marketing calendar deadlines, create and present creative briefs, manage design / production process and approvals, and serve as day-to-day liaison for and deliver final marketing files to vendors.
- Identify, create, and manage new strategic marketing and media trade partnerships that can be leveraged for audience growth and brand awareness; manage all related deliverables.
- Prepare and execute audience analysis, proof of performance reports, presentations and highlights to supervisor.
- Create audience segmentation strategies and ongoing view of consumer personas to evolve our messaging and voice as we grow.
- Develop, document, analyze and communicate cross-platform quantitative and qualitative research and consumer insights to maximize and measure effectiveness of marketing campaigns; develop visualizations and serve as storyteller, translating complex data into easy-to-understand analysis and recommendations for optimization.
- Plan, manage, utilize and analyze search marketing programs.
- Help create and document policies, guidelines, and procedures for organizational brand protocols.
- Collaborate with internal creative and communications staff to ensure brand and messaging integrity across platforms and external marketing efforts.
- Assist in coordination of selected events and other assigned duties.
SKILLS :
EXPERIENCE :
EDUCATION : Bachelor's Degree preferred.
Window to the World Communications, Inc., the parent organization of WTTW and WFMT, is an Equal Opportunity Employer. Diversity is a core value at WTTW|WFMT. We are passionate about building and sustaining an inclusive and equitable working environment for all staff. We believe every member on our team enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design and deliver solutions. WTTW|WFMT is committed to attracting and retaining a diverse staff. WTTW|WFMT will honor your experiences, perspectives, and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.
