What are the responsibilities and job description for the Client Engagement & Marketing Manager position at WUNDERKIND?
About the Company…
WUNDERKIND combines a refined taste rooted in deep industry connections with customer service expertise. Not just another department or store chain, WUNDERKIND is a true home base for the luxury consumer. Our storefronts offer a community-based environment, both warm and inviting. Our third addition, Coast Village debuted in September of this year. Adding to the brand’s repertoire, Coast Village was the first for the brand to feature menswear fashions alongside women’s contemporary, handbags, footwear, fine jewelry, and home accents.
WUNDERKIND’s brand values are built on four pillars of PRIDE...
1. Pride in what we do.
2. Pride in bringing together a community of people.
3. Pride in our accomplishments.
4. Pride in the journey it took to get there.
About the Role…
- Understands the brand’s target audience needs and interests
- Evaluate and optimize marketing investments for best ROI
- Partners with the buying team identify slow sellers, strong investments, and key styles.
- Partners with business owners to ensure adherence to brand image and evolution of brand identity.
- Collaborate with retail leadership to review opportunities in client engagement including email capture rate, frequency and effectiveness of stylist posting, etc.
- Build and assess monthly CRM reports, identifies patterns in customer behavior for customer segmentation strategies
- Manages all paid ad campaigns including editorial partnerships
- Creates relevant business to consumer emails in line with business objectives
- Manages SEO strategies to improve content visibility, searchability and organic traffic
- Monitors website and Instagram key metrics for traffic, followers and engagement to make data driven adjustments to content strategy
- Oversee all website activity including updates about events, maintaining a current list of vendors, promoting styling services, and updating store hours.
- Spearheads as all in-store event initiatives
- Maintains a consistent schedule of Instagram posts and email blasts to feature new arrivals, highlight collections, promote events, and communicate trends.
About You…
- Background in luxury goods and fashion
- Canva or Adobe Express
- Adobe Indesign, Photoshop, Illustrator
- Mailchimp
- Familiarity with CRM platforms
- Advanced Excel Skills
- Google Ads
- Linktree
Perks…
- Employee Discount
- Paid Time off
- Family Leave
- Health Insurance
