What are the responsibilities and job description for the Media Sales Account Executive Job at WURD Radio in Philadelphia position at WURD Radio?
Job Description
Job Description
WURD RADIO, LLC
POSITION DESCRIPTION TITLE : Sales Account Executive
REPORTS TO : Director of Sales
POSITION SUMMARY : The top priority of the Account Executive is to secure advertising sales and sponsorships that are consistent with the station’s programming, company, and individual financial objectives. The Account Executive is responsible for presenting WURD as a viable multi-platform marketing resource to clients. Potential candidates for this position should have strong organizational and communication skills and are dedicated to providing professional and quality service while representing the station in all sales.
This position will also have some on-air hosting duties to include : Remote broadcasts, Guest fill-in and Call backs
Specific Job Duties include (but not limited to) :
Responsible for meeting and exceeding monthly and annual sales goals and projections.
Assist with growing company revenue by developing and implementing marketing strategies that generate short, intermediate and long-term revenues through advertising, and event sponsorships.
Responsible for development and implementation of client presentations and client services that could include remote broadcasts, event management and on site program support.
Responsible for creating and implementing new business initiatives to expand existing client spending while attracting new accounts.
Collaborate with Executive Management for developing strategic partnerships and other selling relationships with outside organizations.
Attend regularly scheduled meetings as outlined by Management.
Provide written reports on sales activity and other additional reports as requested.
Works with Programming to insure client compliance with station standards relating to client on-air activity.
Consistent accuracy in all sales contracts and trafficking instructions.
Responsible for collecting and turning in all monies from your assigned accounts.
Assist in creating PR and Marketing Programs to enhance the image and expand the audience of WURD Radio as requested by management.
Team Player who understands and embraces company initiatives and budget goals. On Air Personalities Duties as needed – including call backs, live broadcast hosting and guest hosting fill-ins as needed
All other related duties as assigned.
Qualifications :
Must have at least 2 years prior experience in Direct and Corporate level business Sales / Marketing.
Prior experience in Broadcast / Sales / Marketing and media related fields is a plus.
Must be results oriented and committed to creating new business opportunities.
Must have excellent oral, interpersonal and written communication skills with great follow up.
Must have a valid driver’s license, reliable automobile and automobile insurance.
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