Digital Content Specialist - Product & Digital Marketing (eCommerce)

Digital Content Specialist – Product & Digital Marketing (eCommerce)

About Us:

Wurth USA - We are a leading automotive distribution company, delivering high-quality parts, cutting-edge technology, and innovation to the industry. As an official sponsor of NASCAR races, we thrive on speed, precision, and performance. If you're passionate about cars, racing, and digital marketing, this is your dream job!

Job Summary:

ONSITE ROLE - NON-REMOTE/NON-HYBRID

Location:  Wurth USA - 93 Grant St, Ramsey, NJ 07446
Hours:  Approximately 8:00am-5:00pm ET Monday-Friday
Compensation:  $65k-$70k Based on Experience

We are seeking a Digital Content Specialist to manage product content, SEO, and digital advertising efforts. You’ll play a critical role in enhancing product descriptions, metadata, and images, while also optimizing SEM and PPC campaigns to drive traffic and conversions. Working closely with eCommerce, IT, product management, and marketing teams, you’ll ensure our digital presence aligns with customer needs and business goals.

You’ll also have the unique opportunity to join sales ride-alongs, gaining firsthand insights into customer needs and market demands. If you're looking to grow your career in the eCommerce space, we’d love to have you on our team!

Key Responsibilities:

Product Content & SEO

• Optimize product content for clarity, engagement, and SEO performance.
• Write compelling, keyword-rich product descriptions and metadata to improve search rankings.
• Enhance product images using Adobe Photoshop for a high-quality visual experience.
• Implement technical SEO strategies, including site speed optimization, mobile-friendliness, and crawl error resolution.
• Manage and improve local SEO efforts, including Google My Business profiles and local citations.
• Stay up to date with search engine algorithm changes and SEO trends to maintain best practices.

• (Re)define product hierarchy and taxonomy to improve site navigation, search relevance, and user experience.
• Define and manage product attributes across the catalog, including selecting which attributes are used as filters/facets and determining their display order on category pages.
• Experience working with a Product Information Management (PIM) system is a plus.

SEM & Digital Advertising

• Manage SEM and PPC advertising campaigns on Google Ads and Bing Ads to drive conversions.
• Create compelling ad copy to maximize click-through rates and engagement.
• Use Google Analytics, SEMrush, and other tools to track performance and make data-driven decisions.
• Continuously analyze and optimize ad performance, adjusting strategies based on insights.

Collaboration & Cross-Functional Work

• Work closely with eCommerce, IT, product management, and marketing teams to align digital strategies.
• Assist in product taxonomy improvements for better navigation and user experience.
• Participate in sales ride-alongs to gain insights into customer needs and market trends.
• Effectively manage multiple campaigns and priorities in a fast-paced environment.

Qualifications & Skills:

• 3-5 years of experience in product content management, SEO, and digital advertising for an eCommerce or industrial/automotive distribution business.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Proficiency in SEM & PPC advertising, including Google Ads and Bing Ads.
• Experience with Google Analytics, SEMrush, and other SEO tools.
• Strong technical SEO knowledge, including website structure, HTML, CSS, JavaScript, and server configurations.
• Ability to diagnose and resolve technical SEO issues such as crawl errors and site speed optimization.
• Excellent writing skills with an ability to craft engaging, SEO-optimized content.
• Proficiency in Adobe Photoshop for image editing and enhancement.
• Strong analytical and data-driven decision-making skills.
• Exceptional multitasking abilities and a shared sense of urgency in a fast-paced environment.
• Excellent communication and presentation skills to effectively collaborate with cross-functional teams.
• Google Ads and SEO certifications are a plus.
• Experience with SAP Hybris is a plus but not required.
• A positive, team-first attitude that resonates throughout the company.

Why Join Us?

• Work with an exciting automotive brand that sponsors NASCAR races.
• Gain real-world customer insights through sales ride-alongs.
• Be part of a high-energy, fast-paced team that values innovation and collaboration.
• Grow your career in the eCommerce and digital marketing space with opportunities to expand your expertise.
• Excellent benefits package

If you thrive in fast-paced environments, love cars and digital marketing, and want to be part of an innovative automotive distribution company, apply today!