Director, Digital Marketing

WuXi AppTec Director, Digital Marketing Cranbury, New Jersey Apply Now

The Digital Marketing Director is responsible for leading all digital marketing initiatives from campaign creation to execution, measurement and optimization and ensuring all digital efforts are integrated with all marketing functions to support lead generation yielding pipeline growth.

To be considered for an interview, please make sure your application is full in line with the job specs as found below.

This role is 100% remote, with minimal (15-20%) travel required.

The anticipated salary range for this position is $112,101 to $145,613.

Responsibilities

• Plan, execute, and manage all digital marketing initiatives including SEO, SEM, email marketing, digital advertising.
• Establish and execute a digital marketing strategy to distribute content and generate leads.
• Maintain consistent brand messaging across all digital channels.
• Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience.
• Create and maintain an editorial calendar to deliver targeted content, in partnership with Marketing Content leader.
• Research, track, and analyze behaviors and trends and implement research into digital marketing campaigns.
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.
• Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques.
• Develop and monitor campaign budgets.

Qualifications

Job Requirements

Preferred qualifications

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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Salary : $112,101 - $145,613