What are the responsibilities and job description for the Director, Digital Marketing position at WuXi AppTec?
WuXi AppTec Director, Digital Marketing Atlanta, Georgia Apply Now
The Digital Marketing Director is responsible for leading all digital marketing initiatives from campaign creation to execution, measurement and optimization, ensuring all digital efforts are integrated with all marketing functions to support lead generation yielding pipeline growth.
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.
This role is 100% remote, with minimal (15-20%) travel required.
The anticipated salary range for this position is $112,101 to $145,613.
Responsibilities
- Plan, execute, and manage all digital marketing initiatives including SEO, SEM, email marketing, and digital advertising.
- Establish and execute a digital marketing strategy to distribute content and generate leads.
- Maintain consistent brand messaging across all digital channels.
- Identify, analyze, and measure trends and content to assess performance and optimize user experience.
- Create and maintain an editorial calendar to deliver targeted content, in partnership with the Marketing Content leader.
- Research, track, and analyze behaviors and trends and implement research into digital marketing campaigns.
- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.
- Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques.
- Develop and monitor campaign budgets.
Qualifications
Job Requirements
Preferred Qualifications
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Salary : $112,101 - $145,613
