News Content Manager

WWAY News Content Manager

Local-Level Structure And Responsibilities

News Content Manager

• Responsibilities:
• Oversee day-to-day newsroom operations, including content planning and assignments
• Ensure market-specific coverage aligns with corporate tone and standards
• Manage website and digital content, ensuring timely updates and audience engagement
• Supervise news assignments and ensure reporters are covering relevant, impactful stories
• Serve as the primary liaison between their station and the News Operations Manager
• Provide feedback on local market needs, challenges, and opportunities
• Daily Tasks:
• Coordinate with newsroom staff to plan the day’s content and assignments
• Manage digital content, ensuring breaking news and updates are timely
• Report coverage updates and challenges to the News Operations Manager during daily check-ins
• Collaborate with other News Content Managers on cross-market stories or shared resources

Daily Workflow Plan

Morning

• Local Newsroom Meeting:
• News Content Manager hold a morning briefing with their newsroom team
• Review story pitches, assignments, and digital content priorities
• Assign roles and set deadlines for the day
• Corporate-Level Check-In:
• News Operations Manager hosts a Zoom or phone call with all News Content Managers
• Review:
• Day’s planned coverage for each property
• Key issues or challenges in the field
• Opportunities for collaboration on stories or shared resources
• Innovations or updates from the News Operations Manager
• Adjust coverage plans as needed based on group discussions

Throughout the Day

• Content Monitoring:
• News Content Managers oversee local content production and digital updates
• News Operations Manager periodically checks station outputs for quality and consistency
• Real-Time Updates:
• News Content Managers update News Operations Manager on breaking news or major developments
  

End of Day

• Local Newsroom Wrap-Up:
• News Content Managers review the day’s output with their team
• Assess wins and areas for improvement
• Plan initial assignments for the next day
• Corporate-Level Debrief:
• News Operations Manager hosts a quick end-of-day Zoom or phone check-in
• Discuss:
• Day’s highlights and challenges
• Feedback from News Operations Manager on coverage
• Preliminary plans for the next day
  

Tools and Technology

• Communication Tools:
• Zoom, Microsoft Teams, or Google Meet for daily calls
• Slack or similar platform for real-time communication
• Content Management System (CMS):
• Unified CMS for web and digital content across all properties
• Analytics and Monitoring:
• Tools like Chartbeat, Google Analytics, or like to track digital content performance
  

Key Performance Metrics

• News Content Manager:
• Local audience engagement and ratings
• Timeliness and quality of digital content
• Effective management of newsroom operations

This workflow ensures structured collaboration, operational efficiency, and tailored coverage for each local market while maintaining a cohesive group identity.

EOE M/F/V/D. We utilize DMV and criminal background checks as a condition of employment.

If interested, please contact

Andy Combs

General Manager

acombs@wwaytv3.com

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