WWAY News Content Manager
Local-Level Structure And Responsibilities
- Responsibilities :
- Oversee day-to-day newsroom operations, including content planning and assignments
- Ensure market-specific coverage aligns with corporate tone and standards
- Manage website and digital content, ensuring timely updates and audience engagement
- Supervise news assignments and ensure reporters are covering relevant, impactful stories
- Serve as the primary liaison between their station and the News Operations Manager
- Provide feedback on local market needs, challenges, and opportunities
Daily Tasks :
Coordinate with newsroom staff to plan the day’s content and assignmentsManage digital content, ensuring breaking news and updates are timelyReport coverage updates and challenges to the News Operations Manager during daily check-insCollaborate with other News Content Managers on cross-market stories or shared resourcesDaily Workflow Plan
Morning
Local Newsroom Meeting :News Content Manager holds a morning briefing with their newsroom teamReview story pitches, assignments, and digital content prioritiesAssign roles and set deadlines for the dayCorporate-Level Check-In :News Operations Manager hosts a Zoom or phone call with all News Content ManagersReview :Day’s planned coverage for each propertyKey issues or challenges in the fieldOpportunities for collaboration on stories or shared resourcesInnovations or updates from the News Operations ManagerAdjust coverage plans as needed based on group discussionsThroughout the Day
Content Monitoring :News Content Managers oversee local content production and digital updatesNews Operations Manager periodically checks station outputs for quality and consistencyReal-Time Updates :News Content Managers update News Operations Manager on breaking news or major developmentsEnd of Day
Local Newsroom Wrap-Up :News Content Managers review the day’s output with their teamAssess wins and areas for improvementPlan initial assignments for the next dayCorporate-Level Debrief :News Operations Manager hosts a quick end-of-day Zoom or phone check-inDiscuss :Day’s highlights and challengesFeedback from News Operations Manager on coveragePreliminary plans for the next dayTools and Technology
Communication Tools :Zoom, Microsoft Teams, or Google Meet for daily callsSlack or similar platform for real-time communicationContent Management System (CMS) :Unified CMS for web and digital content across all propertiesAnalytics and Monitoring :Tools like Chartbeat, Google Analytics, or similar to track digital content performanceKey Performance Metrics
News Content Manager :Local audience engagement and ratingsTimeliness and quality of digital contentEffective management of newsroom operationsThis workflow ensures structured collaboration, operational efficiency, and tailored coverage for each local market while maintaining a cohesive group identity.
EOE M / F / V / D. We utilize DMV and criminal background checks as a condition of employment.
If interested, please contact
Andy Combs
General Manager
acombs@wwaytv3.com
Seniority level : Mid-Senior level
Employment type : Full-time
Job function : Marketing, Public Relations, and Writing / Editing
Industries : Internet Publishing
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