What are the responsibilities and job description for the Senior Manager of Digital Media & Performance Marketing position at WX?
Job Description
Are you ready to combine your passion for wine and entrepreneurship to join one of the fastest growing wine companies in the world?
We are looking for a special person to help lead our Digital Marketing / eCommerce team at WX Brands. Reporting to the VP of Global Marketing, the Senior Manager of Digital Media & Performance Marketing plays a key role in the translation of brand strategy to digital execution and requires a combination of analytical thinking, creative perspective, and project management.
The ideal candidate has a strong digital and direct-to-consumer marketing background, a results-driven approach to media buying, and a strong head for data and insights.
Responsibilities
Digital Media / Marketing
- Own Digital Media and Performance Marketing across WX's portfolio of brands (including Bread & Butter Wines)
- Agency Management - Play a key role in managing relationships with our external media agencies, including day-to-day communication, status meetings, etc.
- Paid Media - Strategize and develop comprehensive media plans across a variety of platforms, including social media, retail media, search, programmatic display, CTV / OTT / OLV, dOOH, etc., outlining target audiences, CPMs, and corresponding target metrics based on campaign goals
- Build campaigns in a variety of platforms including, Meta, Google, Instacart, Drizly, etc
- Provide guidance on and / or execute placing pixels on websites as needed via Google Tag Manager (GTM) and configuring pixel placement for key event tracking
- Research, identify and evaluate target audiences modeling, segmentation strategy and retargeting opportunities across all channels
- Continuously monitor and optimize active campaigns, providing insights, learnings and suggestions to enhance media performance, and ensuring budgets are spent efficiently and are on target
- Email Marketing - Manage end-to-end email campaign creations, production and execution, including the monthly calendar, list segmentation, set-up, testing, execution, reporting and optimization
- Identify new digital trade marketing opportunities through consumer trends, customer segmentation, purchasing analysis, etc.
Websites / eCommerce
Required Skills
o Paid Media - SEM, Programmatic Media Buying, Influencer Marketing
o Earned Media - SEO
o Marketing automation platforms (examples Mailchimp, Hubspot, etc)
Knowledge of best practices for email creative and templates, segmentation, dynamic content, testing methodologies
Qualifications
Business & Leadership Skills
About Us :
WX Brands and Bread & Butter Wines has taken the wine industry by....not overthinking it.
The results speak for themselves!
With offices located in Novato, CA and London, WX offers a unique working environment, with the fast pace of an entrepreneurial start-up and the down-to-earth atmosphere found in the Northern California wine industry. We seek people who are passionate about making a difference in the industry and their careers.
WX Brands is ranked the 13th largest wine company in the U.S. In 2021, 2022, 2023, & 2024 WX Brands was named by North Bay Business Journal as one of the best places to work.
Perks :
WX offers a competitive benefits package including PTO starting at 19 days per year plus employee pricing on our amazing products! We offer an entrepreneurial environment that promotes career growth by leaps and bounds while being part of a team-oriented environment that knows how to have fun!
