What are the responsibilities and job description for the Marketing Operations Specialist position at X-Rite?
Job Overview
X-Rite is looking for a skilled Marketing Programs Specialist to join our marketing team. As a key member of our team, you will be responsible for developing and executing marketing initiatives that drive business growth and revenue.
Key Responsibilities:
- Email Campaign Management: Develop and implement email campaigns that align with business objectives and campaign strategies. Manage the marketing email calendar, ensuring timely and accurate execution of email sends.
- Webinar Program Management: Oversee the end-to-end webinar program, including planning, promotion, execution, and follow-up. Ensure high-quality deliverables through content editing and recording management.
- Cross-functional Collaboration: Work closely with marketing, product, and sales teams to ensure cohesive messaging and alignment across all campaigns.
- Reporting and Optimization: Track and report on campaign performance, providing actionable insights and recommendations for improvement.
