What are the responsibilities and job description for the Head of Marketing (Ecommerce / Amazon FBA) position at X UP Digital?
About X UP Digital
X UP Digital is a fast-growing e-commerce company that owns and operates a portfolio of Amazon-first and DTC consumer brands. Our mission is to acquire and grow beloved niche brands through creative branding, innovative products, and world-class digital marketing. We're now expanding our focus to scale our brands beyond Amazon into DTC, social, and emerging marketplaces—and we're looking for a marketing leader who can drive that next stage of growth.
Position Overview
We are seeking a strategic, creative, and execution-focused Head of Marketing to lead and scale the off-Amazon growth strategy for our brand portfolio. This role is perfect for someone who thrives in high-growth environments and can build and manage a high-performance team across email marketing, Shopify sales, CRO, influencer marketing, paid media, and social content strategy.
You'll work cross-functionally with creative, product, operations, and the Amazon team—but your focus will be on leading non-Amazon marketing channels and building sustainable growth across our DTC ecosystem.
Key Responsibilities
Marketing Strategy & Leadership
X UP Digital is a fast-growing e-commerce company that owns and operates a portfolio of Amazon-first and DTC consumer brands. Our mission is to acquire and grow beloved niche brands through creative branding, innovative products, and world-class digital marketing. We're now expanding our focus to scale our brands beyond Amazon into DTC, social, and emerging marketplaces—and we're looking for a marketing leader who can drive that next stage of growth.
Position Overview
We are seeking a strategic, creative, and execution-focused Head of Marketing to lead and scale the off-Amazon growth strategy for our brand portfolio. This role is perfect for someone who thrives in high-growth environments and can build and manage a high-performance team across email marketing, Shopify sales, CRO, influencer marketing, paid media, and social content strategy.
You'll work cross-functionally with creative, product, operations, and the Amazon team—but your focus will be on leading non-Amazon marketing channels and building sustainable growth across our DTC ecosystem.
Key Responsibilities
Marketing Strategy & Leadership
- Own and lead the overall multi-channel marketing strategy across DTC websites, social platforms, email, influencers, and new marketplaces
- Set goals, KPIs, and reporting structures for each marketing function and hold channel owners accountable
- Collaborate with product, creative, and operations teams to align on campaign priorities and brand positioning.
- Develop and execute strategies to drive qualified traffic and increase conversion rates across our Shopify stores
- Lead the CRO strategy including landing page optimization, split testing, and site merchandising
- Oversee development of customer journeys, post-purchase flows, and retention strategies.
- Own the email marketing and SMS strategy, including campaign planning, automation flows, and list segmentation (Klaviyo or similar)
- Drive customer LTV through loyalty initiatives, win-back campaigns, and first-purchase to repeat-purchase conversion strategies.
- Oversee paid advertising strategy across Meta, Google, TikTok, Pinterest, and other paid channels
- Build and scale influencer and affiliate programs that deliver real performance, not just content
- Collaborate with Creative to test and iterate on ad creative performance.
- Define key marketing KPIs, dashboards, and reporting cadences
- Use data to identify scalable growth opportunities and adjust budget allocation accordingly
- Work with finance and operations to forecast marketing spend vs. return and profitability.
- Lead and mentor a growing team of channel specialists, content creators, and media buyers
- Collaborate cross-functionally with the Amazon and product teams but retain ownership of all off-Amazon growth channels
- Evaluate external agencies or freelancers as needed and ensure ROI-positive partnerships.
- 5-8 years of experience in DTC e-commerce marketing leadership, ideally across multiple brands or product categories
- Proven experience scaling Shopify-based brands and leading high-converting digital campaigns
- Hands-on expertise with Klaviyo, Meta Ads, Google Ads, TikTok, Shopify, and GA4
- Strong command of CRO principles and funnel optimization
- Deep understanding of creative testing and performance creative strategy
- Excellent leadership and project management skills—able to delegate but still lead from the front when needed
- Experience working cross-functionally with creative, product, and analytics teams
- Experience in Amazon brand environments or aggregator brands
- Familiarity with influencer platforms or running UGC-driven campaigns
- Experience managing multi-million-dollar DTC budgets and forecasting CAC/LTV
- Passion for consumer brands and understanding what makes a great brand stand out.
- Be the key marketing leader in a company positioned for rapid off-Amazon growth
- Own strategy and execution across multiple fast-growing brands
- Join a fast-paced but supportive team that values creativity, accountability, and autonomy
- Competitive compensation package
- 10 local paid holidays & 10 PTO days per year
- Quarterly performance bonuses
- Opportunity to build and lead your own marketing team
- High-growth environment with significant ownership and creative freedom