What are the responsibilities and job description for the Marketing Communications Specialist position at Xanterra Travel Collection?
Overview
Xanterra Travel Collection is a growing, exceptional group of travel and leisure businesses operating across the globe. Our properties/services combine dramatic settings and landmark buildings with exceptional service to deliver unforgettable experiences. We are inspired by our guests, our environment, and each other. Headquartered in our beautiful new Greenwood Village, Colorado offices, we strive to create a collaborative experience and a transformational journey for our valued team members. We have a high commitment to sustainability, growth and are seeking driven, innovative individuals who value offerings in career development and professional advancement. Our Travel Collection includes lodging, food and beverage, Windstar Cruises, short-line railroad, and adventure travel companies. Please visit xanterra.com for more information on the company and its environmental initiatives.
Xanterra Travel Collection believes people are our most valuable resource. Our success depends upon highly motivated, committed, and skilled people who share our vision and work together to attain it, while our work environment encourages responsibility for personal growth and promotes pride in each employee. We foster a culture that promotes fairness and diversity, and provides equal opportunities throughout the organization.
We are currently seeking a Marketing Communications Specialist who will be responsible for creative development and tactical execution of marketing and advertising materials to support the Marketing Department’s strategic vision. This includes, but is not limited to, designing, and coding emails for multiple Xanterra Travel Collection® brands on a weekly basis via HubSpot; managing the day-to-day upkeep, content, and optimization of all park-related web properties within the portfolio; as well as serving as a graphic designer for print and digital advertising units. Additionally, the position will work collaboratively with the internal Commercial Analyst and Marketing Operations Manager and external agencies to help coordinate advertising, social media, and SEO (Search Engine Optimization) efforts.
Responsibilities
Tactical Digital Marketing:
BENEFITS: For full-time employees, Xanterra offers a comprehensive benefits package including: Medical, Dental & Vision; HSA & FSA; Life & Disability; Accident, Hospital & Critical Illness; Pet Insurance; PTO and paid Holidays; 401(k) with Company Match; Employee Assistance Plan; Education Assistance; RTD-Denver transit pass for in-office employees, and Employee Discounts & Travel Deals.
EEO: Xanterra is committed to a diverse and inclusive workplace. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, pregnancy, genetic information, protected veteran status, or any other legally protected status.
Xanterra Travel Collection is a growing, exceptional group of travel and leisure businesses operating across the globe. Our properties/services combine dramatic settings and landmark buildings with exceptional service to deliver unforgettable experiences. We are inspired by our guests, our environment, and each other. Headquartered in our beautiful new Greenwood Village, Colorado offices, we strive to create a collaborative experience and a transformational journey for our valued team members. We have a high commitment to sustainability, growth and are seeking driven, innovative individuals who value offerings in career development and professional advancement. Our Travel Collection includes lodging, food and beverage, Windstar Cruises, short-line railroad, and adventure travel companies. Please visit xanterra.com for more information on the company and its environmental initiatives.
Xanterra Travel Collection believes people are our most valuable resource. Our success depends upon highly motivated, committed, and skilled people who share our vision and work together to attain it, while our work environment encourages responsibility for personal growth and promotes pride in each employee. We foster a culture that promotes fairness and diversity, and provides equal opportunities throughout the organization.
We are currently seeking a Marketing Communications Specialist who will be responsible for creative development and tactical execution of marketing and advertising materials to support the Marketing Department’s strategic vision. This includes, but is not limited to, designing, and coding emails for multiple Xanterra Travel Collection® brands on a weekly basis via HubSpot; managing the day-to-day upkeep, content, and optimization of all park-related web properties within the portfolio; as well as serving as a graphic designer for print and digital advertising units. Additionally, the position will work collaboratively with the internal Commercial Analyst and Marketing Operations Manager and external agencies to help coordinate advertising, social media, and SEO (Search Engine Optimization) efforts.
Responsibilities
Tactical Digital Marketing:
- Responsible for day-to-day management and upkeep of the Corporate website as well as affiliated company websites.
- Design and email marketing communications via HubSpot.
- Contribute to strategies for advertising, email schedule, media plans, content strategy, social media strategy, SEO, etc.
- Manage Xanterra Travel Collection®’s Digital Asset Management (DAM) platform.
- Collaborate with other XTC brands to share knowledge and assist in implementation of digital initiatives.
- Work with designated brands and agencies to coordinate and execute digital marketing campaigns to maximize website traffic, conversions and goals, and revenue.
- Serve as a crucial part of the day-to-day creative production of digital and non-digital assets, whether personally or with the help of agency partners, to support brands within the portfolio as needed.
- Assist with ingestion and post-production of owned photo and video assets after photo/video shoots.
- Minimum of 3 years of experience in managing website content management systems, SEM, SEO, organic and paid social media, programmatic media, and other digital media.
- Bachelor’s degree in business, marketing, or similar.
- Experience in Adobe Creative Cloud suite of tools (Photoshop, Illustrator, Premier, and InDesign in particular) for creative development.
- Results-oriented with the proven ability to identify, track, and report on KPIs for digital marketing campaigns.
- Practical hands-on experience setting up, troubleshooting, and optimizing automated digital marketing programs.
- Excellent planning, time management, and organization skills.
- Superior organization, communication, presentation, diplomacy, and interpersonal skills.
- Attention to detail.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Self-starter who can work independently and collaborate in a team environment.
- Ability to manage a diverse set of tasks, prioritize workload, and deliver results against deadlines in a fast-paced environment.
BENEFITS: For full-time employees, Xanterra offers a comprehensive benefits package including: Medical, Dental & Vision; HSA & FSA; Life & Disability; Accident, Hospital & Critical Illness; Pet Insurance; PTO and paid Holidays; 401(k) with Company Match; Employee Assistance Plan; Education Assistance; RTD-Denver transit pass for in-office employees, and Employee Discounts & Travel Deals.
EEO: Xanterra is committed to a diverse and inclusive workplace. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, pregnancy, genetic information, protected veteran status, or any other legally protected status.
Salary : $58,000 - $68,000
