What are the responsibilities and job description for the Brand Marketing Manager - Sports & Social position at Xfinity Live!?
Live! Dining & Entertainment is seeking a Brand Marketing Manager for the Sports & Social brand. We are raising the sports bar with big eats, even bigger screens, an extensive beer selection, in-venue gaming and more. Sports & Social offers its guests an elevated food and beverage experience, including made-from-scratch game-day favorites, curated cocktails and a beer selection that includes local favorites. From happy hours, to cocktail parties, galas, concerts, team building, receptions, gaming and sports viewing, we have options for large and small scale events.
Responsibilities include:
- Develop and oversee marketing plans and establish annual marketing budgets
- Ensures all marketing plans and initiatives are executed on-time and on budget throughout the year
- Implement and oversee the Live! signature events' and National promotional strategies and playbooks
- Provide strategic insight and advice to the field teams on marketing plans, promotions, campaigns, outreach programs, media buys, event marketing, group sales marketing, etc.
- Monitor, optimize, and report on all marketing activity; identify opportunities and action adjustments where necessary to ensure optimization for maximum performance, reach, and return on investment. Evaluate the effectiveness of key marketing activities in terms of sales results, consumer response, publicity value, and community engagement. This includes National and Regional programs and ticketed events.
- Leading role in oversight of data initiatives including data capture, quality, campaign segments and analytics
- Work with department heads including PR, Digital, Brand, Sales and Operations to ensure alignment and execution of key initiatives
- Approve the creative production to ensure brands and company standards are adhered to
- Lead and participate marketing meetings with VPs
- Conduct quarterly summits
- Work with the VP of Marketing and Sponsorship Fulfillment on the development of annual partner programs
- Assist VP of Marketing on the planning and execution of annual summits to present annual strategies, marketing plans and activations
- Interview, hire, train and develop sales and marketing team members; assigning and directing work; appraising performance, rewarding, counseling and disciplining employees; addressing complaints, resolving problems and elevating emerging issues where appropriate
- Will be required for travel to attend key events throughout the year and for quality assessment checks
- Ensures full compliance with the company’s standards and policies in addition to local city and state legal requirements
