What are the responsibilities and job description for the Xfinity Live! is hiring: Paid Digital Media Specialist in Philadelphia position at Xfinity Live!?
Live! Hospitality & Entertainment is seeking a Paid Media Specialist to join our Corporate Marketing Team in Baltimore as part of our growing Digital Marketing department. The Specialist will support marketing initiatives for Live! Hospitality & Entertainment brands. This role is responsible for impactful advertising campaigns aimed at driving customer acquisition and increasing ticket sales for districts & venues. Successful candidates will develop and execute digital marketing campaigns across paid media channels including social, video and other & are comfortable analyzing data to develop marketing insights and data-driven decisions to support the business objectives. Success in this role requires a creative mindset with a keen eye for detail and current social media / digital trends.
Paid Media Specialist Responsibilities include, but are not limited to :
- Develop and manage the execution of highly impactful paid advertising campaigns to drive customer acquisition and ticket revenue for Live! Hospitality & Entertainment's brands. This includes all self-service platforms (Meta, Spotify, TikTok, LinkedIn, Snapchat, etc.).
- Support the Paid Media team, leadership, and other teams as needed with all aspects of campaign management, including implementation, creative trafficking, campaign optimizations, tracking code development, budget pacing, and reporting.
- Partner closely with other members of the Digital Marketing team on creative development process, including
- Oversee performance and optimization to analyze key metrics to improve tracking, attribution and overall data access to analyze key metrics, including ROI.
- Collaborate with field marketing teams and senior leadership to define campaign goals, budget allocation, and KPIs.
- Provide complete performance reporting and analyze campaign trends and data to provide actionable insights and recommendations.
- Create best practice guides for field marketing teams and reports for leadership on issues such as, performance insights, key metrics and actionable recommendations.
- Test and learn across new and existing platforms, conducting deep analysis to uncover new opportunities for customer acquisition and drive revenue growth.
Paid Media Specialist Qualifications
The Paid Media Specialist position requires the ability to perform the following :
The pay range for this position is 65k - 70k
