Director of Brand Marketing - Club Pilates

Description

Who we are:

Xponential Fitness is one of the largest global franchisors of health and wellness brands. The portfolio of brands includes Club Pilates, the nation's largest Pilates brand; CycleBar, the nation's largest indoor cycling brand; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, the largest franchised yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; Rumble, a boxing-inspired full-body workout; BFT, a functional training and strength-based fitness program; and Lindora, a metabolic health brand. Through the Company’s eight brands and the On-Demand virtual platform, XPLUS, Xponential Fitness continues to push its mission forward to make health and wellness accessible to everyone.

Job Summary: 

We are seeking an experienced Director of Brand Marketing to lead and oversee all national marketing initiatives for our franchise brands. This strategic role involves developing and executing comprehensive marketing strategies to enhance brand awareness, drive customer acquisition, and ensure consistent brand messaging across all channels. The Director of Brand Marketing will work closely with the Chief Marketing Officer (CMO) to bring the strategic vision to life, collaborate with the Director of Franchise Marketing to ensure an integrated marketing strategy at the national level is reflected and supported at the studio level, and manage a diverse array of marketing channels and campaigns.

Responsibilities: 

• Strategic Planning: Develop and implement national marketing strategies that align with the overall business objectives and drive brand growth across franchise locations.
• Brand Management: Ensure consistent brand messaging and positioning across all marketing materials and platforms, maintaining brand integrity and enhancing brand equity.
• Collaboration with CMO: Work closely with the CMO to bring the company's strategic vision to life, ensuring that marketing initiatives are aligned with broader business goals and objectives.
• Cross-Functional Collaboration: Collaborate with the Director of Franchise Marketing to ensure that the integrated marketing strategy at the national level is reflected and supported at the studio level, enabling franchisees to implement and execute marketing campaigns effectively.
• Campaign Development: Lead the creation and execution of integrated marketing campaigns, including digital, print, experiential marketing, TV, and PR, to engage target audiences and drive franchisee success.
• Media Management: Oversee the management of direct buys and paid media across various channels, including television, podcasts, radio, programmatic, influencer partnerships, ambassador programs, retention marketing, and product placement.
• Brand Measurement: Oversee all aspects of brand measurement, including brand equity tracking, NPS score measurement, developing and implementing brand measurement plans, and conducting consumer segmentation to ensure data-driven decision making for marketing strategies.
• Budget Management: Support management and overseeing the marketing budget, ensuring efficient allocation of resources to maximize return on investment.
• Market Analysis: Conduct thorough market research to identify trends, customer preferences, and competitive landscape, utilizing insights to inform marketing strategies.
• Performance Tracking: Monitor and analyze the performance of marketing campaigns, adjusting strategies as needed to achieve desired outcomes.
• Team Leadership: Manage and mentor a team of marketing professionals, fostering a collaborative and results-driven environment. Oversee the Content Manager to ensure content development aligns with brand objectives.

PR & Activations: Oversee public relations and activations, ensuring consistent messaging and positive brand exposure through strategic media placements and events.

Pay Range: $90,000 - $100,000

Benefits:

• Medical, Dental and Vision benefits.
• This role is eligible for a monthly cell phone allowance.
• Empower is our 401k company. We offer Traditional and Roth 401k plans. Employer match is 4% and starts matching at the beginning of year 2. Your 401k would be fully vested at the start of year 3.
• Complimentary corporate memberships to XPLUS and XPASS.
• Discounts on retail brand merchandise.
• On-site gym. 
• On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services.

Xponential Fitness, LLC. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Qualifications

Qualifications:

• Minimum of 8 years of experience in brand marketing, with at least 3 years in a leadership role overseeing national marketing for franchise brands.
• Proven track record in developing and executing successful marketing strategies that drive brand growth and franchisee performance.
• Strong understanding of franchise business models and the unique marketing needs of franchise organizations.
• Expertise in managing a wide range of marketing channels, including television, experiential marketing, podcasts, radio, programmatic, retention marketing, ambassador programs, influencers, product placement, and PR & activations.
• In-depth experience in brand measurement, including brand equity tracking, NPS score measurement, consumer segmentation, and building brand measurement plans.
• Excellent leadership, communication, and interpersonal skills, with the ability to collaborate effectively across departments and with external partners.
• Proficiency in digital marketing channels and tools, including social media, email marketing, SEO/SEM, and analytics platforms.
• Ability to analyze data and market trends to inform strategic decision-making.

Salary : $90,000 - $100,000