VP of Product Marketing

ABOUT USAt Xsolla, we believe that great games begin as ideas, driven by the curiosity, dedication, and grit of creators around the world. Our mission is to empower these visionaries by providing the support and resources they need to bring their games to life. We are committed to leveling the playing field, ensuring that every creator has the opportunity to share their passion with the world.Headquartered in Los Angeles, with offices in Berlin, Seoul, and beyond, we partner with industry leaders like Valve, Twitch, and Ubisoft to clear the paths for innovation in gaming. Our global reach spans over 200 geographies, offering more than 700 payment methods in 130 currencies.Longevity Opportunity Vision Enjoy the game!We are seeking a visionary product marketing leader to drive Xsolla's product positioning, go-to-market strategies, and developer-centric messaging. This role will bridge the gap between our innovative products and our diverse game developer / publisher audience, ensuring our solutions resonate with the gaming industry's unique needs while expanding our Product-Led Growth (PLG) initiatives.This role offers the opportunity to shape the future of game commerce and make a significant impact in the global gaming industry. The ideal candidate will combine strategic thinking, technical understanding, and a passion for gaming to drive Xsolla's growth and success, while ensuring our solutions remain accessible and valuable to developers of all sizes.RESPONSIBILITIESLead and develop a high-performing Product Marketing Management team, aligning their efforts with Xsolla's product and business goals.Collaborate closely with the Product Office to translate complex technical features into compelling value propositions for game developers and publishers of all sizes.Develop and execute go-to-market strategies for new products and features, coordinating across Product, Marketing, and Business Development teams.Craft and oversee the creation of developer-centric marketing content, ensuring it speaks to the needs of both indie developers and large game companies.Drive product positioning and messaging strategies that differentiate Xsolla in the competitive game industry landscape, emphasizing our commitment to equal access for all developers.Implement and oversee a metrics-driven approach to measure the impact of product marketing initiatives on adoption, retention, and revenue.Represent Xsolla at industry events, speaking engagements, and in media interactions to build thought leadership in the gaming space.Work with the Business Development team to create effective sales enablement materials and strategies that resonate with developers of all scales.Expand and refine Xsolla's Product-Led Growth strategy, integrating it with our existing sales-led approach to create a comprehensive growth model.Collaborate closely with Developer Experience teams to ensure all marketing efforts align with developer needs and preferences.Synthesize insights from the hundreds of game events Xsolla attends annually to inform product positioning and marketing strategies.Develop strategies to showcase how Xsolla's solutions can scale from individual indie developers to large game companies, emphasizing our flexibility and comprehensive offering.Work closely with the existing CMO and marketing team to ensure alignment between product marketing initiatives and experiential marketing, events, and release week announcements.Collaborate with the events team to maximize Xsolla's presence and impact at industry conferences and trade shows.Lead the planning and execution of quarterly release weeks, crafting compelling narratives and coordinating product announcements across all channels.Develop and oversee ongoing product announcements, ensuring consistent and impactful communication of new features and updates to our developer community.Spearhead the creation and execution of an annual developer-centric keynote / event, showcasing Xsolla's innovations and reinforcing our commitment to the developer community.Ensure that all marketing efforts, from large-scale events to individual product updates, consistently reflect Xsolla's developer-centric approach and value proposition.REQUIREMENTS10 years of experience in product marketing, preferably in the gaming, software, or tech industry.Proven track record of successfully marketing B2B SaaS or PaaS solutions to diverse audience segments.Strong understanding of the gaming industry, game development processes, and publisher needs across various scales of operation.Experience in developing and implementing Product-Led Growth strategies.Experience leading and developing high-performing marketing teams.Excellent communication skills with the ability to translate complex technical concepts into compelling narratives for both technical and non-technical audiences.Data-driven approach to marketing with experience in marketing analytics and ROI measurement.Strategic thinker with the ability to align marketing efforts with broader business goals and developer needs.Experience in go-to-market strategy development and execution for new products or features.Experience in planning and executing large-scale product launches and developer-focused events.Proven ability to work effectively with C-level executives and across multiple departments.Strong project management skills with the ability to coordinate complex, multi-faceted marketing initiatives.Bachelor's degree required; MBA or advanced degree preferred.Preferred Experience : Previous experience in a gaming, ad-tech, or fintech company.Familiarity with blockchain technology and its applications in gaming.Track record of successful quarterly release management and yearly keynote event planning in a tech or gaming company.Experience marketing developer tools or platforms.Track record of successful collaboration with Developer Experience or Developer Relations teams.Salary : $225,000 - $280,000 a yearBenefits : We are passionate about fostering a supportive environment for our team, so we prioritize the physical, mental, and emotional well-being of our employees and their families through a comprehensive Benefits Program. This includes 100% company-paid medical, dental, and vision plans, unlimited Flexible Time Off, and a personalized career roadmap for each employee. By investing in professional development through training and educational opportunities, we ensure that our team thrives both personally and professionally. Together, we’re not just building a business; we’re cultivating a community that values creativity, collaboration, and the transformative power of play.By submitting the following job application form, you consent to Xsolla processing your data for career-related inquiries and potential employment opportunities. We process your data in accordance with this Xsolla Privacy Notice for Job Applicants . Please direct any inquiries regarding your data privacy to careers@xsolla.com.#J-18808-Ljbffr

Salary : $225,000 - $280,000