COMPANY OVERVIEW
YA-MAN is the global beauty innovator rooted in a rich heritage of Japanese beauty traditions and expertise in modern technology to redefine the future of beauty for consumers and industry pros seeking innovation and supercharged results.
The fusion of modern Japanese technology and tradition has set us apart for over 40 years. Trailblazing, science-backed innovation has made YA-MAN an iconic brand throughout Asia, Europe, Australia, and North America. At the same time, we are rooted in our rich Japanese heritage of tried-and-true beauty rituals and pure ingredients.
Our game-changing technology combined with the simplicity of Japanese beauty changes everything. YA-MAN challenges the status quo to power up the beauty industry.
THE ROLE
As an integral member of the YA-MAN USA LTD team, the Digital Commerce and Amazon Strategy Manager will play a vital role in cultivating strong connections with both internal and external stakeholders. This role involves actively supporting diverse marketing initiatives and making significant contributions to the overall success of our brand.
As part of our growth strategy, we are seeking a talented Digital Commerce and Amazon Strategy Manager to join our team. Success in this role requires a deep understanding and enthusiasm for data analysis, digital trends, and strategic insights. The ideal candidate will excel in analyzing data, deriving insights for strategic decision-making, and possess excellent communication and project management skills.
This is a full-time remote position that requires the ability to work independently and collaboratively with cross-functional teams. If you are passionate about the beauty industry and have a strong background in digital analytics, we invite you to apply for this exciting opportunity at YA-MAN USA LTD.
- Applicants must be in the United States to apply for the position.
QUALIFICATIONS
Education : Bachelor’s degree in Marketing, Business, Statistics, or a related field; Master’s degree preferred.
Experience :
Proven expertise in digital analytics and research, preferably within the beauty or consumer goods industry.Hands-on experience with Amazon Vendor Central or Seller Central, including managing Amazon PPC and Sponsored Ads.Proficiency in analytics tools like Google Analytics, Adobe Analytics, and Amazon’s advertising reporting tools.Skills :
Strong analytical and problem-solving capabilities.Exceptional communication and presentation skills, with the ability to translate data into actionable insights.Experience in e-commerce analytics, focusing on optimizing performance and user behavior insights.WHAT YOU'LL ACHIEVE AT YA-MAN
Develop a global brand presence in the beauty-tech space.Gain holistic and cross-functional insights into the luxury, forward-tech beauty industry.Collaborate with stakeholders across varying levels within the organization.Build a flexible and rewarding career path.YOU’LL ENJOY THIS JOB IF
You are highly STRATEGIC : You are to build effective plans and processes that support brand and business goals.You are extremely ORGANIZED : You're not overwhelmed by the thought of tackling multiple tasks at a time.You are DETAIL ORIENTED : You appreciate the importance of having detailed and precise information.You are a strong CONNECTOR : You communicate clearly and collaborate well with others.You are AGILE : You adapt well to changing needs and priorities and are able to pivot easily to achieve goals and deadlines.You are PASSIONATE about tech-forward beauty / skincare : You are eager to learn and absorb all things related to beauty, media, and events. No job is too small or too large.KEY RESPONSIBILITIES
Amazon Advertising Management :
Develop, implement, and manage Amazon Paid Search (PPC) campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.Create, manage, and optimize product listing campaigns, including keyword / SEO research, bid management, and A / B testing.Monitor campaign performance, make real-time adjustments, and analyze key metrics (ACoS, ROAS, CPC, CTR) to maximize ROI.Storefront optimizingPerformance Analysis and Reporting :
Regularly track and report on key performance metrics and budget allocation to ensure campaigns meet revenue and profit targets.Create and present regular performance reports to senior management, highlighting key insights, trends, and areas of opportunity.Use Amazon Analytics, Seller Central, and third-party tools to provide insights and actionable recommendations for campaign improvements.PDP Management and Optimization :
Regularly update content on PDPs, Brand Store, Enhanced Content, and marketing assets to optimize for top-performing creative with A / B testingLead SEO optimizations for titles, bullets, and product descriptionsConduct competitive and category content analyses and recommend strategies for enhancementsCollaboration & Communication :
Work closely with the creative, content, and product teams to ensure that all marketing assets align with Amazon's best practices.Collaborate with cross-functional teams to align on product launch strategies, seasonal campaigns, and Amazon peak strategiesStay Current with Amazon Trends :
Keep up-to-date with Amazon’s evolving tools, features, and best practices to stay ahead of the competition.Experiment with new advertising features, targeting options, and bidding strategies to drive incremental growth.PREFERRED SKILLS
Amazon-specific certifications (e.g., Amazon Advertising Certification).Advanced Analytics Tools : Experience with advanced analytics tools such as Tableau, Power BI, or other data visualization platforms to create insightful and visually compelling reports.Machine Learning and Predictive Analytics : Familiarity with machine learning concepts and the ability to leverage predictive analytics for forecasting and trend analysis.E-commerce Experience : Previous experience in analyzing digital performance in an e-commerce environment, including understanding online shopping behavior, conversion rate optimization, and cart abandonment analysis.Mobile Analytics : Proficiency in mobile analytics tools to understand user behavior on mobile platforms and optimize digital strategies for mobile users.A / B Testing : Experience in designing and analyzing A / B tests to optimize digital campaigns, website elements, and user experiences.Social Listening : Knowledge of social listening tools to track brand mentions, sentiment analysis, and emerging trends in social media relevant to the beauty industry.Data Governance : Understanding of data governance principles and best practices to ensure data quality, accuracy, and compliance with privacy regulations.Agile Methodology : Familiarity with agile project management methodologies to adapt quickly to changing priorities and collaborate effectively within a dynamic team environment.Programming Skills : Basic programming skills in languages such as Python or R for data manipulation, extraction, and analysis.Certifications : Relevant certifications in digital analytics, such as Google Analytics Certification, Adobe Analytics Certification, or other industry-recognized certifications.BENEFITS
Remote PositionHealth benefits (Medical and Dental) are available for full-time employees after completing the trial periodWORK ENVIRONMENT
While performing the duties of this job, the employee will work primarily at home with quarterly in-person meetings.
The Company reserves the right to revise or change job duties and responsibilities as the need arises. This job description does not constitute a written or implied contract of employment.
