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Director, Product and Ad Strategy, TechCrunch

Yahoo Holdings Inc. in
Baltimore, MD Full Time
POSTED ON 2/19/2025
AVAILABLE BEFORE 5/17/2025

Director, Product and Ad Strategy, TechCrunch (Finance)

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

About the Team

TechCrunch is the go-to source for intelligence about the future of technology and the people creating it. We follow the technology and we follow the money - we're not just excited about the products and services being developed but we answer for our global audience of readers the who, what, why and how. With the private market now bigger than the public market, owning startup coverage is key to owning the future and TechCrunch's news along with our flagship event Disrupt remains at the top of its game. This role will have a huge impact as you will be spearheading critical revenue growth efforts. If you're passionate about the world of startups and technology innovation, this one's for you!

This role is core to the TechCrunch leadership team and will partner closely with functional leadership peers to work on a wide range of high impact and high visibility growth initiatives. The role reports to the General Manager and will identify and execute opportunities to grow the TechCrunch content media and event business through data and insights working with cross functional stakeholders. Using a deep understanding of business drivers, latest industry trends and competitive landscape, they will lead TechCrunch's audience development and product functions. They will drive core activities such as strategic planning, product roadmap development, revenue optimization, new business / investment case formulation and operational enhancement.

Your Day at TechCrunch

  • Identify, prioritize and implement product and revenue growth initiatives, partnering with cross-functional stakeholders spanning Editorial, Marketing, Sales, and BD / Partnerships
  • Drive product initiatives through strategy, planning, testing, launching, and scaling stages
  • Provide strategic and analytic leadership, and be a trusted thought partner for the General Manager
  • Partner with Analytics, Data Science, Research and Finance (FP&A) teams to translate data into actionable insights
  • Develop and implement best-in-class operational processes that track progress and accountability toward carefully selected KPI targets
  • Clearly communicate high-level strategy as well as tactical progress / status to senior leadership and to the TechCrunch team

About You

  • 7 years of professional experience in an analytical role in product management, general management or related field
  • Experience in media, digital consumer products, digital publishing
  • Track record driving business growth and product strategy in media ad or subscription business models
  • Ability to conceptualize business issues and drivers, formulate hypotheses, through quantitative and analytical skills
  • Ability to execute and follow through with appropriate tracking, stakeholder management, and process design
  • Exceptional communication and interpersonal skills, including communicating technical material to non-technical audiences
  • Ability to understand and discuss technical concepts, evaluate tradeoffs and prioritize
  • Experience working with a geographically distributed team, including far-shore engineering teams
  • A few extras that we like

  • Experience leading Product, Design and Engineering teams, both locally and globally
  • Experience working with digital advertising and / or event sponsorship sales teams
  • Masters in Business Administration is preferred but not required
  • The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

    At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don't require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You'll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

    Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and / or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form or call 1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

    We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

    The compensation for this position ranges from $140,890.00 - $306,705.00 / yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

    Currently work for Yahoo? Please apply on our internal career site.

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    Salary : $140,890 - $306,705

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