What are the responsibilities and job description for the Customer & Market Insights Manager (Temporary) position at Yamaha Corporation?
Job Details
Description
Purpose of Role
Maximize business intelligence by uncovering key customer, market, and cultural insights.
Key Accountabilities Include
Ideal
Description
Purpose of Role
Maximize business intelligence by uncovering key customer, market, and cultural insights.
Key Accountabilities Include
- Ensures the accuracy, effectiveness, and relevancy in research data management, analysis, and reporting
- Designs and develops the customer, culture, and marketing research and analysis to meet team needs
- Ensures and drives team strategies to instill understanding of insights and analytics
- Evaluates and critiques research capabilities to align with industry best practices and drives toward to a data driven organization
- Leads, designs, and manages project across all phases of research process – including needs identification, methodology design, survey design, cross-functional management, data mining, analysis, and presentation
- Analyzes relevant data and interpret into meaningful insights. Translates into recommended actionable insights that meet the objectives
- Develops and designs research for complex research objectives. Generates ideas and hypothesis and uses a wide range of research approaches and analytical tools
- Leads the charge in identifying relevant macro and micro cultural and consumer trends. Incorporating primary research learnings and curate a presentation to inform and drives a data-centric organizational mindset
- Integrates best research and data management practices into the organization’s processes
- Business Foresight: Deliver insight and recommendations based on analytic models and reports to drive competitive advantage, optimized costs and lower risks
- Customer Insights: Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions
- Data Storytelling: Practice of building a compelling narrative around a set of data and its accompanying visualizations to convey meaning
- Market Understanding: Knowledge of market and Yamaha's position in it, as well as prospective customer base
- Project Management (Account Services): Plan, organize, and manage tasks and resources to bring about successful completion of a specific project
- Research: Systematically gather information and analyze data to gain insight and determine a path forward
- Statistics & Analytics: Science of the study and manipulation of data, including ways to gather, review, analyze and draw conclusions from data
Ideal
- BA/BS Degree in Marketing Research, Psychology, Sociology, Business Analytics, Behavioral Economics, Cultural Anthropology, Cognitive Science, or related field
- Advanced experience in marketing research and/or consumer insights role
- Advanced with various research methodologies and applications
- Extensive experience writing and programming surveys, synthesizing data from multiple sources into actionable insights
- Fluent in analyzing and synthesizing data with analytical software (Q, SPSS, STAT, R, etc.) and with MS Office suites
- Extensive experience and success with handling multiple projects and adapting to shifting priorities
- Extensive experience with presentation/data visualization skills
- Master’s degree or higher (in subjects stated above)
- Moderator experience or equivalent training (i.e. RIVA, etc.)
- Advanced experience working with social analytical platforms (Sprinklr, Netbase, etc.)
- Proficient with video editing programs and/or creative programs (iMovie, Adobe Suite, etc.)
- 3 years' experience in marketing research and/or consumer insights role
- Comprehensive benefits package including Medical, Vision, and Dental,
- Fitness Center reimbursement program
- 401K and 529 college savings
- Pet insurance discount
- The weekly pay range for this role is $1,577.00 - $2,167.00. Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.
