What are the responsibilities and job description for the Yamaha Digital Marketing Manager position at Yamaha Motor Corporation, USA?
Benefits
As a Digital Marketing Specialist at Yamaha Motor Corporation, USA, you will enjoy a comprehensive benefits package, including medical, dental, vision, life and AD&D insurance, wellness program, short-term disability coverage, long-term disability, student debt repayment benefits, and the ability to borrow Yamaha products.
What You'll Do:
- Help manage overall data management, including CRM and lead-gen strategies, email marketing, and tracking/analytics to support company initiatives and goals.
- Coordinate and manage external vendors/agencies and partners to provide direction and implement digital marketing initiatives and programs.
- Analyze effectiveness, traffic, and awareness for digital channel efforts.
- Work cross-functionally within the marketing group, across YMFC-US, and with Yamaha external product groups to support brand and sales priorities.
- Plan, execute, and manage digital marketing efforts for all YMFC-US products and services to drive incremental sales and increased brand awareness/loyalty.
Requirements:
- Bachelor's degree in Business, Marketing, Communications or similar required.
- Strong written and verbal communication/presentation skills.
- Ability to transform strategy into tactics while managing effectively with limited supervision.
- Knowledge of various digital marketing platforms (Salesforce) and web analytic tools.
- Proficient in MS Office Application (Word, Excel, PowerPoint, Outlook).
