Demo

Email Marketing Specialist, Automation

Yami
Brea, CA Full Time
POSTED ON 1/16/2025
AVAILABLE BEFORE 4/8/2025

Job DescriptionJob Summary :

In this role, you will lead the strategy development and execution for Yami's

lifecycle marketing channels, with a focus on automating email, in-app messaging, mobile push notifications , and SMS. As an advocate for customer experience, you will serve as the primary point of contact for customer engagement and facilitate cross-functional collaboration.

About Yami :

Founded in 2013, Yami's mission is to bring the world closer by enabling everyone to experience and enjoy global flavors and products. As the top-ranked fastest-growing start-up on the Inc. 500 List, we offer an extensive selection of authentic food, beauty, home, and wellness products from Asia through our e-commerce platform, iOS, and Android apps.

Benefits & Compensation :

401(k) matchingHealth, dental, and vision insurancePaid time off (vacation, sick days, and holidays)$56K and above for Jr. Specialist Candidate$75K above for Sr. Specialist CandidateOn-site gym and game roomsEmployee discountsComplimentary coffee and snackJob Responsibilities :

  • Collaborate with product, tech, engagement, and data analytics teams to implement automated lifecycle marketing channels
  • Develop and execute iterative testing strategies to improve customer experience continuously (e.g.

Email Trigger )

  • Create Yami-branded content tailored to various customer segments
  • Analyze customer cohorts and segments to drive growth and optimize campaigns
  • Design and test campaigns and templates that align content with customer preferences
  • Track, analyze, and optimize key metrics including CTR, open rates, revenue lift, and overall engagement
  • Qualifications :

  • Bachelor's degree
  • In-depth knowledge of data workflows, customer segmentation, automation, personalization, and ecommerce marketing best practices
  • 3 years of experience in a retention, marketing operations, or lifecycle marketing role
  • Strong dedication to enhancing customer experience with a clear understanding of Yami's core customer base
  • Exceptional attention to detail and strong interpersonal skills
  • Experience with
  • Iterable

    or similar marketing platforms preferred

  • Self-motivated with the ability to work independently
  • Bilingual in Mandarin
  • Requirements

    Salary : $56,000 - $75,000

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