What are the responsibilities and job description for the Lifecycle Marketing Intern position at Yami?
About Yami
Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine’s fastest growing start-up on the ”Inc. 500 List.”, we’re committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.
Job Summary
This role is responsible for engagement & retention campaigns across multiple channels including email, push notifications, SMS, and in-app messaging. In this role, you will oversee the execution of lifecycle marketing initiatives from conception, deploying, testing, and insights to optimization. If you’re passionate about building data-driven & robust marketing programs with a customer-first mindset, we want to hear from you.
Job Responsibilities
Working Type: Internship (In-office)
Duration: 3-4 months (May-August)
Ready to make an impact? Send your resume to interns@yamibuy.com and be part of an unforgettable summer!
Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine’s fastest growing start-up on the ”Inc. 500 List.”, we’re committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.
Job Summary
This role is responsible for engagement & retention campaigns across multiple channels including email, push notifications, SMS, and in-app messaging. In this role, you will oversee the execution of lifecycle marketing initiatives from conception, deploying, testing, and insights to optimization. If you’re passionate about building data-driven & robust marketing programs with a customer-first mindset, we want to hear from you.
Job Responsibilities
- Execute strategic channel programs including email, push, SMS, in-app marketing, and promotional campaigns that drive revenue growth & engagement for launches, promotions & cross-sells/up-sells
- Assist in performance tracking and reporting for all lifecycle channels
- Proactively identify opportunities for improvement & keep track of the customer lifecycle-based behavioral data analysis
- Design and conduct A/B & multivariate testing to deliver insights including subject lines, creative content, cadence, segmentation, and timing
- Work closely with the ESP provider to provide & clarify requirements for the development team
- Manage marketing automation to ensure accuracy & effectiveness
- Work with the Development Team on maintenance & ongoing improvement of web analytics as well as tagging methodologies
- Bilingual in English & Mandarin
- Bachelor’s degree in Business, Marketing, Communications, or related field and/or related fields.
- 0-1 year experience in developing lifecycle programs (email, push, SMS, in-app, site, etc.) in an enterprise-grade ESP preferred
- Knowledge or Experience in segmentation, targeting, automation, and A/B testing
- Knowledge in customer conversion, re-engagement & retention strategies
- Experience with analytics tools (e.g, Google Analytics, Tableau, GTM)
- Execute a vision through consensus building, negotiation, and data-driven persuasion
- Strong excel & essential SQL skills with HTML proficiency
- A customer-first mindset when approaching projects
- Ability to work in a fast-paced, dynamic environment with tight deadlines
- A proactive approach to problem-solving & fervent attention to detail
- Familiarity with Asian brands
- Experience in Iterable
- E-commerce or online retail experience
- Experience in working with development teams, project management, and agile marketing
- $20 per hour
- On-site gym, pool, and game rooms
- Coffee and snacks
- Real-world experience in a fast-paced, high-growth company
Working Type: Internship (In-office)
Duration: 3-4 months (May-August)
Ready to make an impact? Send your resume to interns@yamibuy.com and be part of an unforgettable summer!
Salary : $20
