What are the responsibilities and job description for the Social Media Manager position at Yancey Company?
Job Overview
Yancey Company has been part of Sacramento history since 1939. We need a social media manager to help bring our unique and historic brand and culture to life on all social platforms. In particular we want a candidate who can help facilitate the creation of content such as customer testimonials, job site photos, in progress documentation of our jobs, tours of completed jobs, etc.
Responsibilities
- Develop and execute comprehensive social media strategies aligned with business goals.
- Create, curate, and manage published content across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
- Monitor social media channels for trends and insights; engage with followers to build community.
- Collaborate with the marketing team to integrate SEO best practices into social media content.
- Conduct social listening to gauge audience sentiment and adjust strategies accordingly.
- Design visually appealing graphics for posts and advertisements.
- Produce engaging video content through video editing tools to enhance storytelling.
- Manage public relations efforts through social media channels to maintain a positive brand image.
- Analyze campaign performance data and prepare reports to inform future strategies.
Skills
- Proficiency in SEO techniques to improve online visibility.
- Experience with public relations strategies in a digital context.
- Ability to create compelling video content through video editing software.
- Strong skills in social listening to understand audience needs and preferences.
- Excellent written and verbal communication skills with attention to detail.
- Creative mindset with the ability to generate innovative ideas for content creation.
Join us as we amplify our brand's voice in the digital space!
Job Type: Full-time
Pay: $50,000.00 - $75,000.00 per year
Schedule:
- Monday to Friday
Application Question(s):
- Can you provide some examples of your past work?
Ability to Commute:
- Sacramento, CA 95826 (Required)
Ability to Relocate:
- Sacramento, CA 95826: Relocate before starting work (Required)
Work Location: In person
Salary : $50,000 - $75,000